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Later reveals top trends for brand growth on LinkedIn in 2025
LinkedIn reports 75% of buyers say thought leadership content on the platform and other networks influences shortlisting decisions for vendor.
by Alisha Buaya – Jan 9, 2025
Elon Musk fires back at The Sydney Morning Herald over bold 2025 predictions
David Swan - 'Damn, roasted.'
by Emma Shepherd – Jan 6, 2025
Snapchat 2025 review and predictions: Connection, creation and the rise of niche creators and educational content
Ryan Ferguson: ‘It’ll be exciting to see how Snapchat can continue to nurture the rise of creators in Australia and how brands will find innovative ways to connect with customers.’
by Alisha Buaya – Dec 18, 2024
Snapchat tests Promoted Places on Snap Map with McDonald's
Martin Newman: 'We're always looking for innovative ways to engage with our customers and reach new audiences.'
by Alisha Buaya – Dec 17, 2024
Ryan Ferguson promoted as Snap Inc.'s MD ANZ, as Tony Keusgen exits
Ajit Mohan: 'I have great confidence that he will drive business growth, deliver outstanding results for our partners and continue to grow and serve our community of 9.5 Million Snapchatters across the ANZ region.'
by Alisha Buaya – Dec 16, 2024
TikTok top holiday trends: Festive home styling, techno jingle bells & Mariah's 'It's time'
Content creators on the platform have served audiences fun festive content.
by Alisha Buaya – Dec 12, 2024
Meta bolsters transparency in financial advertising for Australian advertisers
Meta’s latest move could redefine trust in financial advertising, are you ready for what’s next?
by Alisha Buaya – Dec 1, 2024
Media Roundup: Senate approves social media ban for under 16s, ABC chair cops threats after Rogan criticism, Seb Costello and ACA crew stood down, Hadley slams Latham on air
The Australian accused of defamation, musician Meg Washington and director husband Nick Waterman on turning a Paul Kelly classic into a film, and the importance of Australian kids content.
by Alisha Buaya – Nov 29, 2024
WeAre8 launches Flows Feed and partnership with Legitimate to verify premium news content
Zoe Kalar: 'We saw a massive gap in the market for all the great parts of the original text-based Twitter, combined with 8’s video entertainment that brings people together in a transformational way.'
by Mediaweek Admin – Nov 20, 2024
Snapchat adds location-sharing to its Family Centre, boosting privacy and brand engagement
The new features provide marketers with an opportunity to create hyper-local, contextually relevant campaigns.
by Mediaweek Admin – Nov 15, 2024
