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Stories, spotlight, studio tools and specs: Snapchat unveils new offerings and updates at 2024 Partner Summit
Evan Spiegel: "We feel incredibly fortunate to serve over 850 million Snapchatters around the world, including the 100 million who have joined us since our last Partner Summit."
by Alisha Buaya – Sep 17, 2024
Koala and Klook join Australian Influencer Marketing Council (AiMCO)
Patrick Whitnall: "They understand the power of the influencer sector on both brand perception and revenue."
by Alisha Buaya – Aug 29, 2024
'We are tearing up the rule book and engaging new audiences': IPC's Craig Spence on winning global fans through TikTok ahead of the Paris Paralympics
Plus: Shift 20 Initiative's Priya Addams Williams and the creator behind the clips, TikTok Tony.
by Alisha Buaya – Aug 26, 2024
Jack Nimble unveils collaborative influencer service for brands: Nimble Creators
"It’s a bespoke model, which ultimately leads to better social content for both the creator and the brand."
by Talon Admin – Aug 14, 2024
'Now it is war': Elon Musk's X sues major companies over advertiser boycott
"The illegal behavior of these organizations and their executives cost X billions of dollars."
by Tess Connery – Aug 7, 2024
AiMCO webinar to canvas impact of social media on body image
Patrick Whitnall: "The power of content creators and influencers cannot be underestimated, particularly among young people."
by Alisha Buaya – Aug 5, 2024
Instagram launches Off The Handle podcast with G Flip at Meta HQ
The series, which marks a major investment in original content for Instagram, was launched on Wednesday at an event held at Meta's Sydney offices.
by Mediaweek Admin – Aug 2, 2024
Exclusive: Instagram flies Off the Handle with launch of first Australian podcast
“We're trying to elevate longer form conversation off platform, while acknowledging how people connect and create on Instagram."
by Mediaweek Admin – Aug 2, 2024
Snap Inc. taps Google's Ryan Ferguson as head of sales
Ferguson spent over 16 years at Google, and held a range of senior roles in the APAC region.
by Alisha Buaya – Jul 31, 2024
Entries for 2024 AiMCO Awards open
Three new categories have also been introduced: Best Creator Podcast, Best Gifting Campaign, and Best Talent Agency.
by Alisha Buaya – Jul 31, 2024
