Social Media
Latest stories
Exclusive: Wippa and Galluzzo launch 36 Months to raise social media age
The pro bono social change movement is supported by News Corp Australia and NOVA Entertainment.
by Talon Admin – May 20, 2024
40% of people care most about relatable content: Social Soup
"What we are seeing is the evolution of social content from a commercial point of view."
by Alisha Buaya – May 17, 2024
Roundup: OpenAI inks deal with Reddit, New Billie Eilish album, Lachlan Murdoch returns home
Michael Cohen’s testimony, Fico shooting, TV’s news bosses, NFL’s Netflix Christmas
by Mediaweek Admin – May 17, 2024
Ellie Rogers leaves Snap after a year as ANZ agency lead
"In order to better support the needs of our agency partners, we’ve restructured our local agency team."
by Alisha Buaya – May 14, 2024
Roundup: TikTok to auto-flag AI videos, WA printing price rise, Apple apologises for iPad ad
Meta, News Corp restructure, Google deal, Plan for Paramount, ABC multichannels
by Mediaweek Admin – May 10, 2024
Meta introduces enhanced image and text generative AI tools for advertisers
"These things are designed to make creative production a lot more seamless, a lot more efficient for advertisers."
by Alisha Buaya – May 9, 2024
AiMCO launches webinar on intricacies of influencer agreements
AiMCO council chair Tegan Boorman will lead the webinar.
by Alisha Buaya – May 8, 2024
Snapchat and Gelato Messina team up for Mates Day brand campaign
"Snapchat has always been different to social media, giving our community fun and creative ways to stay connected with their real friends."
by Alisha Buaya – May 7, 2024
'Ads are seen as content': How Pinterest is attracting Gen Z as it achieves record growth
"What we're seeing in Australia is our users save ad content, because they are ideas and it's absolutely relevant. That's why we're seeing that growth.”
by Tess Connery – May 6, 2024
Social media to reach $247.3bn in 2024 as dominant channel: WARC
Social platforms are now the largest channel worldwide by advertising investment, overtaking paid search last year.
by Alisha Buaya – May 3, 2024
