Social Media
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Virtual influencers will grab 30% of influencer budgets: Ogilvy's Future of Social report
Richard Brett: "Social media remains as popular as ever, accounting for almost half of the time people spent on screens in 2023."
by Talon Admin – Mar 26, 2024
Roundup: Instagram limiting political content, Hamish and Andy on Hubbl campaign, Karen Webb
Taylor Auerbach, Australian Idol finale, Gordon Ramsay, Golden Globes, Ian Heads dies aged 81
by Mediaweek Admin – Mar 26, 2024
'Everyone laughed when I told them about this industry 10 years ago': Industry reacts to AiMCO salary report
Fabulate, Born Bred Talent, Patrick Whitnall, and Dan Openshaw weigh in on the recently-released report.
by Alisha Buaya – Mar 19, 2024
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
Reddit launches free-form ads to connect organically to users
Free-form ads combines multiple media types, including image and video.
by Talon Admin – Mar 15, 2024
Albanese confirms 'no plans' to block TikTok in Australia
"We'll take advice, but we have no plans to do that. I think you've got to be pretty cautious."
by Alisha Buaya – Mar 15, 2024
Meta denies 'stealing' news content, says it drives $115m in traffic to publishers
Meta has claimed criticism of its recent decision to exit news deals shows a "misunderstanding of how news content works on Facebook".
by Alisha Buaya – Mar 14, 2024
Hayley Cochrane: Stop blaming creatives for the attention issue
It's time we confronted the root of the problem - the ad format - and explored new ways of serving up brand stories.
by Mediaweek Admin – Mar 14, 2024
APAC marketers see AI as more important to social media than international counterparts: Meltwater report
45% of respondents plan to invest less time on X, and more time on Instagram and LinkedIn.
by Talon Admin – Mar 12, 2024
Meta's news loss could be advertisers' gain: ThinkNewsBrands
Vanessa Lyons said advertisers will lose the value that news brings to Meta’s platforms.
by Mediaweek Admin – Mar 11, 2024
