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Junkee Media and Pinterest empower Gen Z Australians with 'Quiet Pride' content series
Brands

Junkee Media and Pinterest empower Gen Z Australians with 'Quiet Pride' content series

Junkee journalists Talecia Vescio and Ky Stewart discuss social issues and share their experiences of growing up queer in Australia.

by Mediaweek AdminMar 7, 2024

'No one can tell brands how they should react': Will advertisers punish Meta for exiting news deals?
Brands

'No one can tell brands how they should react': Will advertisers punish Meta for exiting news deals?

Mediaweek asks: Does Meta pulling the pin have implications for advertisers?

by Alisha BuayaMar 6, 2024

Roundup: TikTok dragged into Facebook fight, Alan Joyce back in Sydney, I’m A Celeb
Social Media

Roundup: TikTok dragged into Facebook fight, Alan Joyce back in Sydney, I’m A Celeb

Meta, Prime Video staff face layoffs, Barbie, Nine, Kerry O’Brien, Dan Wootton, AFL boss Andrew Dillon

by Mediaweek AdminMar 6, 2024

AiMCO's Patrick Whitnall on influencer marketing being taken seriously
Social Media

AiMCO's Patrick Whitnall on influencer marketing being taken seriously

Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.

by Alisha BuayaMar 1, 2024

Roundup: TikTok begins removing UMP content, Meta plans launch of new AI language model, Block stars finally sell home
Social Media

Roundup: TikTok begins removing UMP content, Meta plans launch of new AI language model, Block stars finally sell home

Southern Cross, Network 10, Netflix, Google, Zachary Rolfe, The Summit, Australia’s Test series

by Mediaweek AdminFeb 29, 2024

Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports
Data

Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports

The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.

by Alisha BuayaFeb 28, 2024

Meta expands Instagram creator marketplace to Australia and New Zealand
Social Media

Meta expands Instagram creator marketplace to Australia and New Zealand

Among the Australian brands and companies that have used the capability are Canva and OMG Content.

by Mediaweek AdminFeb 23, 2024

TikTok celebrates Sydney Gay and Lesbian Mardi Gras media partnership with campaign
Social Media

TikTok celebrates Sydney Gay and Lesbian Mardi Gras media partnership with campaign

TikTok will livestream its Mardi Gras Visionary Voices Celebration on Thursday, February 29, from 5:30pm to 8:30pm.

by Mediaweek AdminFeb 19, 2024

Diane Markovski: Navigating rates in the online world
Social Media

Diane Markovski: Navigating rates in the online world

Without experience, it can be difficult to know whether your creators are overcharging.

by Mediaweek AdminFeb 15, 2024

Self-improvement and sustainability are Gen Z’s top focuses in 2024, Meta reveals
Social Media

Self-improvement and sustainability are Gen Z’s top focuses in 2024, Meta reveals

The data points from Meta's Instagram Trend Talk cover fashion and beauty, social media, dating, friendships, and wellness.

by Alisha BuayaFeb 9, 2024

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