Social Media
Latest stories
Meta to label AI generated images on Facebook, Instagram and Threads
Nick Clegg: "We want to be able to do this with content created with other companies, tools too."
by Mediaweek Admin – Feb 9, 2024
Roundup: Australian journalists abandon X, Tucker Carlson to interview Vladimir Putin, Super Bowl ads
Antony Catalano and Alex Waislitz, Streaming quotas, Ross Gittins chalks up 50 years, Spotify, US Grammy audience, AACTA Awards
by Mediaweek Admin – Feb 7, 2024
Fighting fraud, rise of nano influencers and Instagram on top: HypeAuditor reveals trends of 2024
HypeAuditor predicts the Influencer Marketing market size will reach a staggering USD $22 billion by 2025.
by Mediaweek Admin – Feb 6, 2024
Snapchat launches new brand campaign, "Less Social Media. More Snapchat"
The campaign features a TV spot premiering during the 66th Annual Grammy Awards in the US.
by Mediaweek Admin – Feb 5, 2024
TikTok killed the Google search bar: Is the video platform taking over as the search engine of choice?
The appeal of TikTok comes in its snackable, short, and sharp format.
by Alisha Buaya – Feb 2, 2024
Ross Candido: The evolution of influencer marketing
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
by Mediaweek Admin – Feb 1, 2024
G Squared mitigates online brand risk with its social monitoring agency Burrow
Clients include Specsavers, Australian Super, Monash University, Stockland and Bunnings.
by Mediaweek Admin – Jan 29, 2024
Australian government says "TikTok should be included" in the News Media Bargaining Code
Assistant treasurer Stephen Jones: “TikTok is carrying media but it is not included. I think TikTok should be included."
by Mediaweek Admin – Jan 22, 2024
Roundup: SCA's John Kelly, ABC chair candidates, Todd Woodbridge
Mark Zuckerberg, The ads Australians are lodging complaints about, Antoinette Lattouf, Sports Illustrated, Tory Maguire, Andrew Probyn returns, Oscar noms
by Mediaweek Admin – Jan 22, 2024
Global spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report
"Marketers need to continue to be vigilant of the impact of fraud."
by Mediaweek Admin – Jan 18, 2024
