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Latest stories

Vlogs and main-character storytelling drive creator growth in July: Fabulate
Social Media

Vlogs and main-character storytelling drive creator growth in July: Fabulate

Lucy Ronald: 'We’re moving away from the quieter ‘day in the life’ clips and seeing creators really lean into high-energy, high-impact storytelling.'

by Alisha BuayaAug 8, 2025

WhatsApp rolls out new safety tools to fight scams
Social Media

WhatsApp rolls out new safety tools to fight scams

WhatsApp shared that they have also done work to take down attempts by criminal scam centres.

by Alisha BuayaAug 6, 2025

From Stopover to Sleepover: Changi Airport hosts week-long stay with TikTok comedian Maddy MacRae
Social Media

From Stopover to Sleepover: Changi Airport hosts week-long stay with TikTok comedian Maddy MacRae

Matt Geersen: 'This is about re-imagining what an airport experience can be, turning a layover into something people would actually want to plan a holiday around.'

by Alisha BuayaAug 1, 2025

Snapchat prizes authentic moments in 'Say it in a Snap' campaign
Creative

Snapchat prizes authentic moments in 'Say it in a Snap' campaign

Ryan Ferguson: 'The ad creative aims to capture‬ the essence of the in-the-moment spirit that makes Snapchat so special.'

by Alisha BuayaJul 31, 2025

Snapchat expands safety features with new home safe tool
Social Media

Snapchat expands safety features with new home safe tool

Ryan Ferguson: 'Home Safe alerts help take care of that, offering a seamless way to share that little bit of certainty with the people you trust most.'

by Alisha BuayaJul 25, 2025

Reddit forecasts $1.8b in ad revenue as brands flock to platform's AI tools and community model
Data

Reddit forecasts $1.8b in ad revenue as brands flock to platform's AI tools and community model

Celeste Huang: 'Reddit’s ad business is currently relatively small, but its impressive ad spend growth, its increasing reach, which now surpasses X, and its investment in AI is catching the attention of a wider pool of advertisers.'

by Alisha BuayaJul 18, 2025

Taryn Brumfitt and Dr Zali Yager tackle body image and health in influencer content
Social Media

Taryn Brumfitt and Dr Zali Yager tackle body image and health in influencer content

Patrick Whitnall: 'This is an important topic for our members and both women have an unwavering commitment to body image advocacy, having successfully championed the cause both in Australia and overseas.'

by Alisha BuayaJul 17, 2025

Snapchat rolls out creator tools and Apple Watch updates
Social Media

Snapchat rolls out creator tools and Apple Watch updates

The creator tool updates aim to empower creators to capture their realest moments on Snapchat and make it easier than ever to create, share, and watch content.

by Alisha BuayaJun 27, 2025

Food, fashion and family content proves popular in May: Fabulate
Social Media

Food, fashion and family content proves popular in May: Fabulate

Lucy Ronald: 'In May, we saw some of the fastest-growing creators leaning into unique lifestyle content.'

by Alisha BuayaJun 24, 2025

Love Island star Tina Provis promoted at HAVAS Red
Agencies

Love Island star Tina Provis promoted at HAVAS Red

Tina Provis: 'Having experienced both sides, I’m focused on helping brands cut through with strategies that are insight-led, authentic, and built for long-term impact.'

by Alisha BuayaJun 18, 2025

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