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Meta unveils Generative AI tools for advertisers and agencies at Cannes
Warren Jolly: 'They have allowed rapid experimentation with brand-aligned creative variations, empowering our team to consistently deliver impactful ads.'
by Alisha Buaya – Jun 18, 2025
Meta introduces ads, but keeps them away from personal messages
Nikila Srinivasan: 'We've been talking about our plans to build a business that does not interrupt your personal chats for years and we believe the Updates tab is the right place for these new features to work.'
by Alisha Buaya – Jun 17, 2025
TikTok give users greater control of their feed with new in-app features
In addition to the investment in online safety features, TikTok has donated $375,000USD in donations to leading mental health organisations across Australia and New Zealand.
by Alisha Buaya – Jun 5, 2025
TikTok launches new solutions to empower brands to turn engagement into impact and unlock growth
Amy Bradshaw: We have been listening to, and learning from, our advertising partners and are delighted to bring these innovative solutions to Australia.'
by Alisha Buaya – Jun 5, 2025
Snapchat extends partnership Miu Miu with exclusive looks for Bitmoji
This new drop underscores how Bitmoji is becoming a strategic platform for luxury houses to reach a younger, fashion-savvy audience in immersive and innovative ways.
by Alisha Buaya – May 23, 2025
From confusion to connection: Inside Max Australia's bold social rebrand campaign
Ashleigh Bruton: 'Our strategy focused on being first to market with the news and then shaping the narrative with a playful approach.'
by Talon Admin – May 19, 2025
Streem debuts AI suite to streamline media workflows
Streem has launched a suite of AI-powered tools aimed at enhancing efficiency and insight for communications professionals across Australia and New Zealand.
by Tom Gosby – May 19, 2025
TikTok boosts lead generation with new livestream DM feature
By integrating Live DMs into live streams, TikTok is hoping to offer a more interactive experience.
by Mediaweek Admin – May 13, 2025
Online feud escalates between Abbie Chatfield and Clementine Ford
'Please, you can criticise my content you can criticise my work just I’m begging you to stop lying about my intentions.'
by Natasha Lee – May 12, 2025
TikTok views and engagement surges for Anthony Albanese in lead-up to federal election
Nathan Powell: 'TikTok is a central platform for reaching many of these voters and the numbers clearly show Labor and Albanese were far more effective in utilising the TikTok platform to do it.'
by Alisha Buaya – May 2, 2025
