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Instagram expected to bring $2.23 billion in influencer advertising in 2022
Social Media

Instagram expected to bring $2.23 billion in influencer advertising in 2022

45% of the entire spend on influencer marketing in the United States will go to Instagram-based influencers in 2022

by Mediaweek AdminOct 27, 2022

TikTok and AAP partner to empower content creators to combat misinformation
Social Media

TikTok and AAP partner to empower content creators to combat misinformation

The creators received tailored training from AAP FactCheck in recognising misinformation and disinformation

by Mediaweek AdminOct 26, 2022

Jellysmack partners with WebTVAsia to invest US$30 million in APAC creators
Digital

Jellysmack partners with WebTVAsia to invest US$30 million in APAC creators

WebTVAsia is one of YouTube's largest partners in Asia, with a roster of top creators that reach 880 million subscribers

by Mediaweek AdminOct 26, 2022

Roundup: Liz Truss v Lettuce, Kate Ritchie, Frasier revival
Social Media

Roundup: Liz Truss v Lettuce, Kate Ritchie, Frasier revival

Texas sues Google, Channel Seven, Ben and Liam, The Crown

by Mediaweek AdminOct 21, 2022

Snapchat announces new features and gives users control over Story expiration   
Social Media

Snapchat announces new features and gives users control over Story expiration   

Custom story expiration allows subscribers to set Snaps to expire after one hour or up to one week

by Mediaweek AdminOct 20, 2022

Snapchat partners with Red Cross to launch AR lens for World Restart a Heart Day
Social Media

Snapchat partners with Red Cross to launch AR lens for World Restart a Heart Day

The new Lens is launching ahead of World Restart a Heart Day on Sunday 16 October

by Mediaweek AdminOct 14, 2022

TikTok ushers in a new era with its inaugural #ForYouSummit in Australia
Social Media

TikTok ushers in a new era with its inaugural #ForYouSummit in Australia

TikTok also shared success stories from market leaders

by Mediaweek AdminOct 13, 2022

News Corp Australia reveals the food trends to expect in 2023
Data

News Corp Australia reveals the food trends to expect in 2023

Cost of living impacts over the next twelve months is expected to be the major factor shaping consumers’ lives

by Mediaweek AdminOct 11, 2022

Snapchat launches in-app initiatives to boost mental health and fight bullying
Social Media

Snapchat launches in-app initiatives to boost mental health and fight bullying

Over 7 million Australians use Snapchat every day, 90% of which are young people aged 13 to 24

by Mediaweek AdminOct 10, 2022

Streem Social launches new performance metrics
Data

Streem Social launches new performance metrics

The new metrics enable realtime tracking of social media content performance

by Mediaweek AdminOct 10, 2022

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