Social Media

Evan Speigel: '“In 2024, we made significant progress on our core priorities of growing our community and improving depth of engagement.'

by Emma Shepherd – Feb 5, 2025

Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for tips, tricks and products.'

by Alisha Buaya – Feb 3, 2025

According to X’s filing, the WFA and its GARM initiative pressured members to pull advertising from the platform due to concerns about Musk’s approach to content moderation.

by Emma Shepherd – Feb 3, 2025

Lucy Ronald: 'This month really saw ordinary Aussies who simply use social media to connect to audiences about their everyday lives.'

by Alisha Buaya – Jan 29, 2025

More than 50% of scams originate on social media platforms, raising significant questions about trust and accountability for marketers.

by Emma Shepherd – Jan 29, 2025

Brett Armstrong: 'This year's finalists have shown just how powerful the platform can be for advertisers.'

by Alisha Buaya – Jan 29, 2025

From platform pivots to nostalgia-fuelled campaigns, here’s how to thrive in 2025’s social media landscape.

by Alisha Buaya – Jan 28, 2025

While there’s no imminent ban in Australia, the uncertainty around TikTok’s stability is prompting brands to diversify their social media presence.

by Alisha Buaya – Jan 25, 2025

Ryan Ferguson: 'I’m really excited about the new opportunities that building out this team will offer advertisers in Australia and New Zealand.'

by Alisha Buaya – Jan 21, 2025

American users who are now greeted with a stark error message.

by Emma Shepherd – Jan 20, 2025