Social Media
Latest stories
PepsiCo, Zenith and Special Australia crowned winners at 2025 TikTok Ad Awards
Nine Australian top brands, creative, and media agencies were awarded for delivering some of the most engaging and impactful campaigns.
by Alisha Buaya – Feb 19, 2025
Meta reaffirms commitment to content integrity and introduces new changes in policy
Will Easton: 'It’s essential that we remain agile and respond to evolving needs, ensuring that our approach stays relevant and effective.'
by Emma Shepherd – Feb 18, 2025
How Medium Rare’s Kirsten Galliott has made Qantas content the global gold standard
'Everything we do with our content is audience-led and the magazine and website should sit as products in their own right.'
by Talon Admin – Feb 17, 2025
How Woolworths tapped into Olympic and Paralympic momentum to reach Gen Z
Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure we captured attention.'
by Alisha Buaya – Feb 17, 2025
How sparking a flavourful debate reignited the Twisties brand
Alessia Taddei: 'Partnering with TikTok we saw some of the highest engagement we’ve ever seen on the brand.'
by Alisha Buaya – Feb 14, 2025
How creator and celebrity-led content achieved results for Les Mills International
Luke Waldren: 'We're now building creator-led content into our always-on paid and organic content activity.'
by Alisha Buaya – Feb 13, 2025
Snapchat introduces new features to the platform
These new developments on Snap comes after the platform partnered with the NFL to build excitement for Super Bowl LIX with a range of experiences.
by Alisha Buaya – Feb 11, 2025
Snapchat partners with the NFL to launch Super Bowl LIX products and experiences
Snapchatters will engage with NFL content with AR Lenses, Live Jersey Lens and posts from creators.
by Alisha Buaya – Feb 10, 2025
LinkedIn teams up with Mitch Churi on exploring job potential
Mitch Churi: 'I think what resonated with me the most was learning to trust your gut. Gutsy moves can turn out to be extremely rewarding – the world is your oyster, people!'
by Alisha Buaya – Feb 7, 2025
Meta unveils new AI tools for advertisers in Ads Manager
Nicola Mendelsohn: 'Our priority as we enter a new era of AI-driven ad tools is to make sure we’re helping advertisers optimise their campaigns for what they value most.'
by Alisha Buaya – Feb 6, 2025
