AI
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News Corp partners with BeyondWords to launch AI-powered text-to-speech innovation
Rod Savage: 'We believe our vision for future functions and upgrades is truly compelling and will excite our audience.'
by Alisha Buaya – Sep 10, 2025
ADMA report reveals fast AI adoption outweighs training uptake
Andrea Martens: 'By providing clear frameworks and ethical guardrails, we want to ensure marketers can lead with confidence and unlock the full potential of an AI-powered future.'
by Alisha Buaya – Sep 9, 2025
Gary Head launches CART Index AI to boost retail media creative
Former Mars United Commerce ANZ executive Gary Head has launched CART Index AI, a platform designed to test and optimise retail media creative before campaigns go live.
by Paul Hewett – Sep 9, 2025
HubSpot launches Loop Marketing to tackle AI-driven ‘zero-click’ search era
With most searches now resolved by AI without clicks, HubSpot’s new framework aims to help businesses adapt and grow in the shifting digital landscape.
by Mediaweek – Sep 4, 2025
Komo launches Engagement OS with AI co-pilot Kai
Joel Steel: 'We’re also helping marketers consolidate another point solution into a single Engagement OS, with all data in one place.;'
by Alisha Buaya – Sep 2, 2025
yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso
Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'
by Alisha Buaya – Sep 2, 2025
Built for now: Why brands need smarter, faster creative
AI is amplifying cultural phenomena and rewiring consumer expectations. As algorithms prioritise what’s new and trending, brands are turning to agile creative systems to meet shifting demands and stay relevant.
by Chandra Sinnathamby – Sep 1, 2025
Cloudflare and Microsoft partner to make websites AI-search friendly
Cloudflare and Microsoft have launched a new solution to help publishers and brands make their websites searchable via AI tools like ChatGPT and Copilot.
by Mediaweek – Aug 29, 2025
Ex-Macquarie strategist Olivier Vojetta joins Frontier Media AI as Head of Strategy and Growth
Matt Hunt: 'He embodies our vision of fusing advanced tech, proprietary data and 25 years of marketing expertise.'
by Alisha Buaya – Aug 28, 2025
OpenAI confirms Sydney office as local AI adoption accelerates
The move cements Australia as one of the company’s top 10 markets.
by Natasha Lee – Aug 28, 2025
Marketers urged to lead responsibly as AI risks eroding trust of young people
Marketers are often the first to introduce AI to young Australians—but without national oversight, experts warn it could erode trust for a generation.
by Mediaweek – Aug 27, 2025
AI expectations driving stress and workplace anxiety with younger workers under the most strain
Brendan Wong: 'Balancing day-to-day responsibilities with the need to quickly build AI skills isn’t easy, but Australians are turning that pressure into progress.'
by Alisha Buaya – Aug 26, 2025
The highly AI-focused Man of Many joins OpenAI newsroom program
Scott Purcell: "The strategy isn't to create content with AI, but to structure our human-created content to be more visible to AI."
by Talon Editor – Aug 22, 2025
The ad industry doesn't need another agency - it needs AI-powered creative platform Tango & Cache
Craig Page: 'The ad industry doesn’t need another agency. It needs a way to rapidly evolve without losing the human touch that makes work great.'
by Alisha Buaya – Aug 22, 2025
ACAM launches AI-Ready program to boost marketing capability
Just 52% of Australian marketers have moved beyond beginner-level AI adoption, prompting the Australian Centre for AI in Marketing to launch a practical new education program.
by Mediaweek – Aug 21, 2025
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