AI
Latest stories
Opollo partners with Semrush as first Australian AIO agency
Melbourne-based digital agency Opollo has become the first in Australia to partner with Semrush Enterprise on its AI Optimisation (AIO) solution.
by Mediaweek Admin – Sep 10, 2025
Australians embrace generative AI in shopping, but demand transparency
This research underscores the importance of combining technological capability with human understanding, which is exactly where the real competitive advantage will lie.'
by Alisha Buaya – Sep 10, 2025
News Corp partners with BeyondWords to launch AI-powered text-to-speech innovation
Rod Savage: 'We believe our vision for future functions and upgrades is truly compelling and will excite our audience.'
by Alisha Buaya – Sep 10, 2025
ADMA report reveals fast AI adoption outweighs training uptake
Andrea Martens: 'By providing clear frameworks and ethical guardrails, we want to ensure marketers can lead with confidence and unlock the full potential of an AI-powered future.'
by Alisha Buaya – Sep 9, 2025
Gary Head launches CART Index AI to boost retail media creative
Former Mars United Commerce ANZ executive Gary Head has launched CART Index AI, a platform designed to test and optimise retail media creative before campaigns go live.
by Mediaweek Admin – Sep 9, 2025
HubSpot launches Loop Marketing to tackle AI-driven ‘zero-click’ search era
With most searches now resolved by AI without clicks, HubSpot’s new framework aims to help businesses adapt and grow in the shifting digital landscape.
by Mediaweek Admin – Sep 4, 2025
Komo launches Engagement OS with AI co-pilot Kai
Joel Steel: 'We’re also helping marketers consolidate another point solution into a single Engagement OS, with all data in one place.;'
by Alisha Buaya – Sep 2, 2025
yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso
Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'
by Alisha Buaya – Sep 2, 2025
Built for now: Why brands need smarter, faster creative
AI is amplifying cultural phenomena and rewiring consumer expectations. As algorithms prioritise what’s new and trending, brands are turning to agile creative systems to meet shifting demands and stay relevant.
by Mediaweek Admin – Sep 1, 2025
Cloudflare and Microsoft partner to make websites AI-search friendly
Cloudflare and Microsoft have launched a new solution to help publishers and brands make their websites searchable via AI tools like ChatGPT and Copilot.
by Mediaweek Admin – Aug 29, 2025
