AI
Latest stories

One in three women would quit over pay gap, EvenBetter.ai survey finds
Sorrel Kesby: 'The results demonstrate that pay equity is a key driver of growth and a strategic priority for business leaders.'
by Alisha Buaya – Aug 19, 2025

Most Australian SMEs are adopting AI with no strategy
Decidr’s AI Readiness Index shows 76% of SMEs are using AI without a roadmap, with security and budget concerns holding back strategic adoption.
by Mediaweek – Aug 19, 2025

How is your brand being portrayed on GenAI platforms like ChatGPT? Meltwater has a tool to track that
Meltwater has launched GenAI Lens in Australia, giving brands visibility into how they’re portrayed across platforms like ChatGPT, Claude, Gemini and Perplexity.
by Talon Editor – Aug 13, 2025

InMoment launches AI auto responding for APAC reputation management
The first-of-its-kind capability allows multi-location businesses to automate customer review responses while maintaining brand voice and personalisation.
by Mediaweek – Aug 13, 2025

Shaun Davies knows the media and marketing industry needs better AI training
Shaun Davies has founded The AI Training Company to bridge the gap between AI ambition and real-world execution in Australian workplaces.
by Talon Editor – Aug 12, 2025

OpenAI's GPT-5 is here - what does it mean for users
It's not so good you need to quit your day job just yet, but what will you get out of ChatGPT with its latest update?
by Talon Editor – Aug 8, 2025

Narrative warfare: How AI is forcing a reset in corporate communications
David Hickey: 'This is the new battleground for corporate communications: a landscape where misinformation travels faster than facts.'
by David Hickey – Aug 6, 2025

Forget big data. The future belongs to large marketing models
InfoSum’s Richard Knott argues that Large Marketing Models (LMMs) will reshape advertising by connecting insights across siloes, without moving or exposing data.
by Richard Knott – Aug 6, 2025

Australian advertisers cautious on AI as privacy reforms loom, IAB finds
Jonas Jaanimagi: 'The findings reflect a pragmatic industry adapting to both opportunity and obligation.'
by Alisha Buaya – Aug 5, 2025

Mad Max director George Miller to judge Australian AI film festival
The Mad Max director will help lead the October 2025 festival, spotlighting the artistic future of AI-generated cinema.
by Mediaweek – Aug 5, 2025

MiQ appoints Paul Bates as Group Account Director in Victoria
Paul Bates joins MiQ to lead its Victorian sales team, bringing over 25 years of media leadership experience.
by Mediaweek – Aug 1, 2025

Brands need to be across platforms in a world of AI and media fragmentation
"It’s about creating a consistent presence across channels, reinforcing your message at every step."
by Daniel O’Connor – Aug 1, 2025

"Our library is free of AI" - How Getty Images protects visual creativity
In a world shaped by AI, Chris Dwyer and Getty Images are doubling down on human creativity and cultural nuance.
by Alisha Buaya – Jul 28, 2025

Ansett is back! It's now a travel brand powered by AI
An enterprising marketer registered the trademark and is bringing Ansett back to Australians as an AI-powered travel brand.
by Talon Editor – Jul 28, 2025

AI skills give marketers an edge, but data and cross-team communication lags, Dotdigital reveals
Rohan Lock: 'The key to future success will depend on stronger internal partnerships, greater skill development, and a renewed focus on aligning technology with people and creativity.'
by Alisha Buaya – Jul 28, 2025

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