Latest stories

The highly AI-focused Man of Many joins OpenAI newsroom program
Scott Purcell: "The strategy isn't to create content with AI, but to structure our human-created content to be more visible to AI."
by Talon Admin – Aug 22, 2025

Man dies live-streaming on Australian platform Kick
Authorities are investigating the death of Jean Pormanove, an online streaming identity regularly seen in videos being beaten and humiliated.
by Talon Admin – Aug 21, 2025

It's time for a pivot with YouTube Under-16 ban impact to be felt by media planners
It's time for a rethink on how to reach younger audiences as the under-16 social media ban comes into effect.
by Talon Admin – Aug 21, 2025

Google admits to anticompetitive 'understandings' and agrees to pay $55m penalty
Google has struck a deal with the ACCC to pay a fine and change business practices with Australian telcos.
by Talon Admin – Aug 18, 2025

Forget influencers - Snapchat finds Aussie Gen Z shoppers trust friends more
New Snapchat research reveals young Australians are turning to friends — not influencers or algorithms — for shopping inspiration this peak retail season.
by Talon Admin – Aug 14, 2025

How is your brand being portrayed on GenAI platforms like ChatGPT? Meltwater has a tool to track that
Meltwater has launched GenAI Lens in Australia, giving brands visibility into how they’re portrayed across platforms like ChatGPT, Claude, Gemini and Perplexity.
by Talon Admin – Aug 13, 2025

The home screen is the new prime time for Connected TVs
LG Ad Solutions’ latest research finds the Smart TV home screen has become the starting point for half of Australian CTV viewers.
by Talon Admin – Aug 13, 2025

MiQ to integrate OzTAM’s VOZ data into Sigma platform
Karen Halligan: 'This local integration with MiQ’s global Sigma tool is another step towards ensuring agencies and advertisers can work as efficiently as possible.'
by Alisha Buaya – Aug 5, 2025

Brands need to be across platforms in a world of AI and media fragmentation
"It’s about creating a consistent presence across channels, reinforcing your message at every step."
by Mediaweek Admin – Aug 1, 2025

YouTube snaps back at government for being added to under-16 social media ban
YouTube has hit back at the Government's decision to reverse a previous exemption from the upcoming social media ban for Australian's aged 16 and under.
by Talon Admin – Jul 30, 2025
