ANZ Bank partners with Analytic Partners to optimise media effectiveness

ANZ Bank has announced a strategic partnership with Analytic Partners as its commercial analytics partner for the next three years. 

Analytic Partners stood out during the rigorous evaluation process due to its expertise and in-depth understanding of Commercial Analytics, a key factor for ANZ Bank as it takes a tactical step to enhance its marketing effectiveness.

Sian Chadwick, general manager, marketing at ANZ Bank, said: "We are delighted to select Analytic Partners as our Commercial Analytics partner. The company’s expertise in modelling and the broader marketing landscape makes it an ideal fit for our organisation as we aim to enhance the efficiency of our marketing efforts and develop influential strategies."

A component of the partnership will see Analytics Partners leverage its unique skill set to help ANZ Bank extract meaningful insights from complex data sets, with the goal to improve media buying efficiency, identify optimal marketing allocations, and ultimately enhance overall marketing ROI. 

Speaking on the partnership, Paul Sinkinson, managing director of Analytic Partners Australia, said: "This is a great opportunity for both organisations to work together and drive impactful marketing strategies. We are excited to be on board and are confident we can support ANZ Bank to achieve its goals and deliver exceptional results."

The partnership will see ANZ Bank and Analytic Partners form dedicated teams to implement the Commercial Analytics framework, ensuring smooth integration of analytics into ANZ Bank's marketing operations.

Chandwick concluded: "We welcome Analytic Partners and look forward to the possibilities this partnership brings. We believe it will unlock new opportunities and drive innovation in our marketing efforts, delivering exceptional value to our customers and reinforce our position as a leader in marketing effectiveness within the financial industry."

The partnership between ANZ Bank and Analytic Partners showcases the companies’ shared commitment to leveraging data and analytics for business growth and exceptional customer experiences.