Vudoo names Peter Manten its managing director of APAC

Vudoo has announced the appointment of Peter Manten as its new managing director for the Asia Pacific region.

Manten brings over 20 years of experience in media management and senior sales roles to the SaaS/AdTech platform. He will be responsible for developing and executing Vudoo's APAC business strategies for market growth and building and managing relationships with key stakeholders.

Manten’s last role was as the head of sales for Spotify Australia and New Zealand. He also previously served as digital strategy and commercial director ANZ for Bauer Media, national head of digital sales at Network 10 and head of interactive sales at ITV UK.

Vudoo CEO Nick Morgan welcomed Manten’s appointment, noting his “balance for experience in traditional publishing and big tech” provides the company with insights for their customers and provides “incrementally better solutions".

Nick Morgan

"His proven commercial leadership will be invaluable as we continue to grow our business and expand into new markets.

"Peter will focus on ensuring that Vudoo continues to provide excellent customer service and support to our existing customers in ANZ while also expanding its reach and impact to new customers in Southeast Asia," Morgan added.

Manten said he’s looking forward to bringing his passion for video and interactivity to the Vudoo team and stepping into a role and business with a global appeal.

"Vudoo has incredible and progressive capabilities and solutions in the ever-exploding content commerce, retail media, commerce media and VOD/CTV sector," he added.

Morgan previously featured on an episode of Mediaweek's Heavy Hitters podcast in the lead up to SXSW. In the episode, he discussed SXSW Sydney, the impact of mindset coach Ben Crowe on Ash Barty's iconic Australian Open grand final win.

See also: Heavy Hitters SXSW episode 5: News Corp’s Paul Blackburn and Vudoo’s Nick Morgan

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Top image: Peter Manten