TrinityP3 promotes Anton Buchner as Dr Kate Gunby and Adrian Treahy join the consultancy

TrinityP3 has unveiled senior promotions and appointments to the marketing management and pitch consultancy in response to the rising demand for advanced data, analytics, and ad tech expertise.

Anton Buchner has been promoted to business director, as Dr Kate Gunby and Adrian Treahy join to help the consultancy.

"Every day, we are talking to marketers challenged by their tech stacks or adtech,” said Darren Woolley, founder and global CEO of TrinityP3. "They have often invested millions in ensuring they have a deep data capability or analytic tools to help them drive growth but then quickly realise that they are only using a small percentage of that capability - often at a significant cost.

"The appointment of Kate and Adrian and the promotion of Anton are a major expansion in TrinityP3’s deep capacity in this space. We work with major brands every day to ensure they are getting the most out of their data/tech investment and often help them to ensure that multiple systems are working in alignment to ensure they are getting the most out of their marketing investment. Critically, we provide an independent market perspective with no vested interest in vendors or suppliers."

Buchner will step into the role business director at TrinityP3 to help drive the expanded data, analytics and technology offering. He has been involved with consultancy for almost 14 years and, before that, held senior roles at Loud and STW/Ogilvy.

Marketing effectiveness expert Dr Gunby joins TrinityP3 after completing her PhD at the University of Sydney, where she lectures in marketing research and analytics. She is a former general manager of Annalect and has also worked in data analytics roles at Merivale.

Treahy returns to TrinityP3 after six years with Infosys. He has extensive experience and expertise in developing and implementing ad tech and martech solutions for major businesses.

The appointments come after the recent hiring of Nic Christensen as a senior consultant. Christensen is a former head of corporate communications for media companies Nine and SBS and joins the consultancy as a fractional chief communications officer.

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Top image: Anton Buchner, Dr Kate Gunby, Adrian Treahy