What drove engagement across social media in April? Fabulate highlights winning content styles
Lucy Ronald: 'We’ve seen creators deliver double-digit engagement just by tapping into the power of audio and pairing it with strong visual storytelling.'
Content creators who leaned into the idea of putting on a show (soundtracked by nostalgic audio) saw major engagement wins across TikTok, Instagram, and YouTube for the month of April, according to data from Fabulate’s Discovery platform.
“We’ve seen creators deliver double-digit engagement just by tapping into the power of audio and pairing it with strong visual storytelling,” says Lucy Ronald, Head of Strategy & Talent at Fabulate.
“Sometimes that looks like choreo, sometimes it’s a well-shot musical moment. Either way, audiences are eating it up.”
It turns out a bit of nostalgia, a great track, and a camera-ready move or two can go a long way. Data from Fabulate’s Discovery platform shows that in April, some of the most engaging creator content had one thing in common - strong performance.
Whether it was perfectly-timed dance numbers or emotionally charged musical covers, a bit of nostalgia, a great track, and a camera-ready move or two can go a long way.
A Few Favourites From April
Family duo Mossy Tone had a rise in following to 336K, thanks to their ultra-unique covers of trending songs - reimagined as lullabies for their baby. Think: Minecraft meets nursery rhymes with a pop-culture twist. It’s quirky, but it’s working.
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On TikTok, DJ Baby J is turned up the volume - and the numbers. With 407K followers and an average 8.54% engagement rate, each of his videos pulls in around 1.3 million views. Proof that a smart audio moment (in the right creator’s hands) can go the distance.
Sydney-based creators Granny Flat Comedy nailed the brief for both laughs and local engagement. Their Paramore “car-aoke” clip (set on a dirt road, naturally) didn’t just rack up 2.5 million views - it doubled as smart branded content for KIA.
With 102K on TikTok, 81.7K on Instagram, and 45.8K on YouTube, they're a go-to for brands looking to reach Aussies (particularly women in Sydney, who make up 70% of their audience).
Why It Matters
From nostalgic music to unexpected settings and clever edits, performance-led content is cutting through - and not just for entertainment’s sake. These moments are proving just how impactful a well-crafted, creative execution can be for both reach and resonance.
Through Fabulate's Discovery platform, marketers can uncover rising stars like these - the kind of talent driving real results.
