Tama Sweetman joins Yahoo New Zealand as head of sales
• Sweetman joins Yahoo after three years at Spotify in the role of group sales director - Victoria
Tama Sweetman has been appointed as Yahoo New Zealand's head of sales.
Sweetman will relocate with his family to his homeland for the role after 14 years in Australia. His appointment is effective immediately.
He joins Yahoo after three years at music streaming service Spotify in the role of group sales director - Victoria.
Sweetman has over 14 years of industry experience and has held senior positions at a number of digital businesses across Australia and New Zealand including Pandora and Disney and ESPN Media Networks.
He will lead the AdTech company's sales team across Aotearoa and will be responsible for connecting advertisers and agencies to Yahoo’s market-leading demand-side-platform (DSP) and supply-side-platform (SSP) products.
Sweetman will report to Rachel Page, general manager, sales for Australia and New Zealand.
Page said of his appointment: “I’m delighted to welcome Tama to the Yahoo family. New Zealand is a really important market for our business and I’m excited by the value Tama can add there given his knowledge and experience."
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Tama Sweetman said of his new role: "I’m really looking forward to transitioning back to the New Zealand market, building out the team to full market coverage and leveraging the talent and success we have across ANZ.
"I’m a big fan of how Yahoo runs its business and its commitment to initiatives outside of the media game. Plus, the people are amazing!"
"After two years stuck in lockdown in Melbourne I’ve really reflected on and come to realise what a special place New Zealand is. I can’t wait to reconnect with my friends and whanau and really get stuck into it," he added.
Sweetman's appointment comes after Yahoo announced its APAC-wide partnership with Near, one of the world’s largest sources of privacy-led intelligence on people, places and products last week.
The integration enables advertisers across the APAC region to increase performance on campaigns by targeting and retargeting more precisely when using Yahoo’s demand-side platform (DSP).
Through the partnership, Yahoo’s clients will have access to more accurate campaign measurement and attribution, as well as a complete offline-online view of audiences.
The expansion follows the successful partnership across Australia and New Zealand that launched in 2020. Nearly 40 advertisers have since adopted the integration into their campaigns and achieved outstanding results.
