Vale: DDB ANZ chief financial officer Peter Cameron

Peter Cameron, chief financial officer of DDB ANZ, has passed away.

Cameron began his career at Hertz Walpole in 1987, before making the move to M&C Saatchi Sydney in 1996. He stayed for 13 years, before moving to DDB ANZ in 2009.

Andrew Little, CEO and President of DDB Group Australia, said, "To say Peter was an important part of the DDB family would be a gross understatement.

"For almost 15 years, he was part of the very fabric of our agency. He worked here from 2009, leading our Trans-Tasman finance team but his role knew no bounds. Having his own family, Anni in the creative industry and children Rio and Aria joining DDB in the first steps of their careers, was an honour for DDB and solidified how we felt about each other. Like family.

"Peter was legendary for his calm and caring nature as well as his quirky humour, which everyone loved him for.

"Being the CFO, he was responsible for the commercial success of the Group, but it was the small things that set him apart. He was the first to respond to a promotion or good news announcement – his trademark being a personal note of congratulations and reminding you how well-deserved it was. It meant the world for people just starting their careers or even those decades in to have this kind of support from someone like PC.

"Whilst this news has left us devastated, we will always remember everything he did for us, be forever thankful for the support and encouragement he gave us, and the foundations of success we enjoy today and tomorrow."

His funeral will be held on Thursday, February 15, at Waverley's Mary Immaculate Church. Those wishing to attend can RSVP here before midday today.

The funeral will also be accessible via live stream.