Nexxen adds smart TV data to sharpen ad targeting in Australia
Nexxen has expanded its TV Intelligence solution in Australia, adding automatic content recognition data from more than 1.9 million smart TVs to enhance audience planning and targeting.
Nexxen has expanded its TV Intelligence solution in Australia, integrating automatic content recognition (ACR) data from more than 1.9 million VIDAA-enabled smart TVs.
The enhancement offers advertisers greater visibility into household-level viewing behaviour across both linear and streaming platforms. The enriched dataset captures how audiences engage with live TV and apps, supporting more precise targeting and campaign optimisation across the media funnel.
TV Intelligence is Nexxen’s integrated suite of planning, activation, and measurement tools. The new data is fully incorporated into the Nexxen Discovery platform and its demand-side platform (DSP), enabling refined audience segmentation, more effective media execution, and improved performance measurement.
“As viewer behaviours continue to evolve in Australia, brands and advertisers are increasingly embracing new ways to better understand and engage TV audiences,” said Josif Zanich, Managing Director, JAPAC at Nexxen. “Powered by one of the country’s largest ACR datasets, Nexxen’s TV Intelligence delivers visibility across both linear and streaming platforms, helping media buyers and traders make more informed decisions on their investment.”
The expanded TV Intelligence offering is now available to Australian customers, with further activation solutions to be introduced in the coming months.
Headquartered in Israel and traded on the NASDAQ (NEXN), Nexxen operates globally with offices in the United States, Canada, Europe, and Asia-Pacific. Its technology stack includes both demand- and supply-side platforms, with a data platform at its core.
