Nexxen
Showing 1 - 7 of 7 results
Nexxen adds smart TV data to sharpen ad targeting in Australia
Nexxen has expanded its TV Intelligence solution in Australia, adding automatic content recognition data from more than 1.9 million smart TVs to enhance audience planning and targeting.
by Mediaweek Admin – Aug 13, 2025
Nexxen launches AI-powered audience assistant, with LG Ad Solutions among first adopters
Nexxen has integrated generative AI into its data platform via nexAI, providing brands like LG Ad Solutions with an audience discovery tool for rapid campaign planning.
by Tom Gosby – May 27, 2025
OzTAM teams up with Samba TV and Nexxen team up to power the future of TV measurement
Yasmin Sanders: 'This isn’t just an evolution—it’s a bold step toward a smarter, more transparent future for audience measurement in Australia.'
by Alisha Buaya – Apr 8, 2025
The changing retail landscape in Australia
'The trend of promotions appearing earlier during the busiest shopping periods – often called “season creep” – has become increasingly common.'
by Alisha Buaya – Mar 19, 2025
Nexxen and The Trade Desk partner to provide access to ACR data segments
Josif Zanich: "Our strategic partnership with The Trade Desk is changing that narrative, enabling more advertisers to reach the right audiences, particularly across CTV."
by Alisha Buaya – Aug 23, 2024
Nexxen launches cross-screen measurement solution in Australia
Nexxen has also upgraded its Total Attribution solution to include linear TV sources.
by Talon Admin – Jun 28, 2024
Nexxen partners with VIDAA to launch TV viewer ad targeting
This follows Nexxen's USD$25 million investment in VIDAA in 2022.
by Alisha Buaya – Apr 23, 2024
