Connecting the dots with LinkedIn - the power of group marketing

By Diane Markovski, founder of Lit Agency

Brand is king and incredibly important from a business and personal level and we have identified the following for you to navigate and have the best start possible on LinkedIn.

What we know:

Thought leadership is essential to business growth as it contributes to:

• Market consideration
• Brand
• Demand Generation
• Talent attraction
• Employee engagement

In their global study LinkedIn recorded $2.7M as the annual value driven by thought leadership for executives across various industries when they did employ the above tactics with more than 14 X the ROI.

Particularly in a B2B business, it will drive trust, will help establish views on your brand and services as well as place you in a standing position of knowledge within your business category.

In fact, 75% of users said a piece of leadership content has led them to research a product or service they had never considered.

Now to help your brand, lets hit the personal side. How do we elevate your personal brand and create those building blocks to then help represent your brand. We know your digital reputation is your products most valuable asset today. The personal brand space is incredibly important - this will make you stand out on the LinkedIn platform.

Your brand statement on LinkedIn - what it is and what it’s not.

Personal brand is NOT your mission statement or job title rather a catchphrase about your specific expertise.

Your personal brand IS your reputation - your drivers, your skills, your personal attributes, that give you a different value to that of your peers.

1. Take a great picture - members with a picture get 20 x more views
2. Have a great banner - image of your brand or expertise
3. Craft a summary - your elevator pitch, written in first person format
4. Change from connect to follow - helps unwanted invites to your page and focuses on audience building

How can you best represent your brand?

• Comment - on a peer’s post or ask a question
• Curate - don’t have time to create content? You can still offer insights on trends and happenings in your product space
• Create - Doesn’t have to be perfect, can be short sharp and to the point.

Want to accelerate your profile – here’s how:

1. Join existing conversations
2. Enjoy the network effect - tag @ people
3. Capitalise on peak times - 11am on a Tuesday
4. Collaborate - get your direct network to reshare
5. Plan ahead
6. Connect with people on the platform straight after meeting them

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.