AiMCO to host inaugural beauty influencer breakfast
Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for tips, tricks and products.'
The Australian Influencer Marketing Council (AiMCO) will host its first-ever beauty influencer marketing events, exclusively for member agencies, creators and brands.
The in-person breakfast events, to be held on Wednesday, February 5 at Publicis’ Melbourne office, and on Thursday, February 13 at Poem’s Sydney office, will explore the latest trends in beauty influencer marketing.
Both sessions will deep dive into campaign strategies for the beauty industry, along with emerging trends, key factors influencing consumer purchasing decisions and how to build authentic consumer connections and drive impactful results.
Gemma Shuttleworth
Hannah English and Courtney Barlow
The events will feature a panel of national beauty marketing experts and will be moderated by Vamp APAC sales director, Gemma Shuttleworth.
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In Melbourne, the panel will feature leading “pharmafluencer” Hannah English and Ego Pharmaceuticals marketing communications and content manager, Courtney Barlow.
The Sydney event will include creator Mitch Greer, Unilever digital and data lead, Maria Paula Gudino, and Wella Company digital marketing and communications senior manager, Celeste Godoy.
Mitch Greer, Maria Paula Gudino, Celeste Godoy
AiMCO managing director, Patrick Whitnall, said: “The beauty influencer industry is one of the biggest sectors for creators globally, with brands committing millions to powerful influencer-led campaigns.
"In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for tips, tricks and products.
“Our upcoming beauty influencer events are designed to leverage the buzz around beauty marketing, giving our members an exclusive insight into emerging trends, campaign strategies and success stories, so they can stay at the forefront of the ever- evolving beauty industry," he added.
Patrick Whitnall
The live beauty events are the first major education sessions for AiMCO in 2025. They follow well-attended live sessions in 2024 including travel and Black Friday events , along with a series of virtual information sessions, hosted by AiMCO for its members.
The live beauty events will be held in Melbourne on Wednesday, February 5 from 8.30am at the Publicis Offices (Level 7/28 Freshwater Place, Southbank) and in Sydney on Thursday, February 13 from 8.30am at the Poem Office (28 Windmill Street, Milsons Point).
