Affinity
Showing 1 - 10 of 30 results
AFFINITY brings senior Jo Biddle as group advisory director
Biddle’s appointment is effective immediately.
by Vihan Mathur – Dec 5, 2025
AFFINITY leads a bold charge against the waste baked into modern media buying
The industry’s ‘shrug and spend’ era ends here.
by Natasha Lee – Nov 17, 2025
Media waste: The hidden growth missing in your budget
Are we getting the most out of the budget we already have?
by Natasha Lee – Nov 11, 2025
AFFINITY appoints Matt Batten to pair human creativity with agency strength in data and tech
Independent agency AFFINITY has appointed Matt Batten to lead its creative offering, signalling a renewed focus on emotional resonance alongside data and tech.
by Mediaweek Admin – Aug 21, 2025
Paul Henderson puts skin in the game, joining AFFINITY as Head of Operations
Also joining Henderson is Heather Cox as Delivery Director.
by Alisha Buaya – Jul 2, 2025
Indie AFFINITY powers up with ActewAGL
Tony Muckle: 'The team has brought an effectiveness lens coupled with data-driven insights to our media investment, helping us achieve more with less, right from the start.'
by Alisha Buaya – Jun 24, 2025
AFFINITY strengthens creative firepower with key internal promotion
Angela Smith: 'His drive and ambition have consistently delivered business-growing thinking.'
by Emma Shepherd – Mar 26, 2025
AFFINITY wins media account for Merrick Watts's Posca Hydrate
Ed Stening: 'They brought an unparalleled understanding of our business, our target audience, and innovative strategies to maximise growth.'
by Alisha Buaya – Dec 11, 2024
AFFINITY amplifies media expertise with industry heavyweights
Angela Smith: 'At AFFINITY, we are all about delivering transformative growth, and both Carmen and Billy embody that mission perfectly.'
by Emma Shepherd – Dec 3, 2024
Affinity's Caspar Yuill: Five key takeaways from the 2024 IPAs in London
Every category has norms, rules and traditions. Differentiating between what’s a valuable tradition to uphold, and what rules you can break, is the art.
by Mediaweek Admin – Oct 28, 2024
