Affinity

Mount explains the problems that occur when "the creative work is used to figure out what the brief really is."

by Mediaweek Admin – May 31, 2024

The Han Solo pun was deployed by the creative agency in collaboration with media agency UM and digital agency Affinity across Sydney, Melbourne, and Adelaide.

by Talon Admin – May 6, 2024

NB's journey towards popularity and success is a fascinating story of how culture has the power to make or break a brand, writes Caspar Yuill.

by Mediaweek Admin – Apr 7, 2024

Angela Smith: "Risk, done well, is smart. It can be managed, it can be ‘calculated’."

by Mediaweek Admin – Apr 2, 2024

Cliff Obrecht: "From sales and marketing, to brand and creative teams, the need to create effective and engaging visual content is on the rise."

by Talon Admin – Mar 27, 2024

Fiona Low: "It represents a step change for the category"

by Mediaweek Admin – Nov 28, 2023

"It was exciting to feel validation for the unwavering focus of the team on delivering business-changing outcomes for our clients"

by Alisha Buaya – May 28, 2023

• AFFINITY will start working with Lion in their newly expanded capacity from 1 June 2022

by Mediaweek Admin – Apr 8, 2022

"Our entire business is built on delivering commercial outcomes"

by Talon Admin – Jan 24, 2022

• This is Affinity’s fourth year on the WARC Effective 100

by Mediaweek Admin – Dec 7, 2021