AI
Showing 181 - 190 of 221 results
Helen Johnson: Indies must compete against holdcos in AI battle
Holding companies are spending hundreds of millions on AI. How can Indies keep up, asks Helen Johnson.
by Mediaweek Admin – Apr 11, 2024
Mahlab expands into Singapore, embraces AI-driven future
This expansion marks a new chapter in the agency's 27-year history.
by Alisha Buaya – Mar 26, 2024
Louise Romeo: Curiosity is a superpower in the AI era
Starcom's COO argues that the rise of AI should prompt a greater emphasis on curiosity.
by Mediaweek Admin – Mar 20, 2024
Roundup: When ad tiers for Paramount+ are coming, Russia claims King Charles is dead, Using AI for voice-overs
Catherine Princess of Wales, Mary Trump, ABC, Alone Australia, NRL blocks Triple M from filming interviews
by Mediaweek Admin – Mar 20, 2024
RMIT research: Most Australians don't believe gen AI is relevant to them
The research revealed businesses are willing to pay an 8% premium for candidates with data and digital skills.
by Talon Admin – Mar 19, 2024
Contextual and Connected: the future of programmatic advertising
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
by Mediaweek Admin – Mar 13, 2024
Claire Fenner: CMOs must find moral compass in AI arms race
The effort is worth it. "According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a 15.3% jump from 2020."
by Mediaweek Admin – Mar 12, 2024
"There's a misconception ... that AI and the metaverse are different:" Meta's Will Easton
After famously rebranding to Meta, the tech giant has shifted its priorities to AI in line with overarching technology discourse.
by Alisha Buaya – Feb 23, 2024
Jasmin Bedir: Let’s all be Alice in Wonderland and fall down the rabbit hole of AI in marketing
"We are in a New Era of AI in literally all aspects of marketing communications."
by Mediaweek Admin – Feb 15, 2024
Meta to label AI generated images on Facebook, Instagram and Threads
Nick Clegg: "We want to be able to do this with content created with other companies, tools too."
by Mediaweek Admin – Feb 9, 2024
