AI
Showing 171 - 180 of 221 results
Woolley Marketing: AI or not AI, is that even a question now?
In pitches, "agencies readily discuss AI and its benefits [but] the tangible proof points at this stage are few and far between."
by Mediaweek Admin – Jun 5, 2024
Jasmin Bedir: Adapt or die?
"AI won’t replace you but you will be replaced by someone who knows how to utilise AI."
by Mediaweek Admin – Jun 3, 2024
Big brands treating AI as 'corporate Ozempic' poses indie opportunity: Bingemann
"Within our industry there's an anti-AI fear narrative that's been circulating."
by Tess Connery – May 22, 2024
Forethought launches 'game-changing' BrandComms.AI to brief creatives
"It will bypass some folks, it might or might not bypass strategy planners, but that's what we've developed."
by Talon Admin – May 8, 2024
Patrick Whitnall: The growth of AI influencers means transparency and authenticity will continue to be important
"It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer and a highly realistic digital avatar."
by Mediaweek Admin – May 6, 2024
AI industry survey launches
"AI will transform our working lives, but we still have an opportunity – even a responsibility – to shape and guide these changes."
by Talon Admin – May 1, 2024
Jasmin Bedir: What we do in the shadows
"We will be tracking who is using what form of AI and tools on our projects and our clients’ projects."
by Mediaweek Admin – Apr 29, 2024
Meta launches virtual assistant for Australian users
"Australia and New Zealand are some of the first countries outside of the US to get access to Meta AI, and we can’t wait to see how it enhances people’s lives."
by Alisha Buaya – Apr 22, 2024
Roundup: James Warburton’s reign ends, ABC radio drops, Netflix news
Meta's AI tool, Peter van Onselen, streaming wars, I'm a Celeb, Tarantino scraps film, Fall Out, MasterChef.
by Mediaweek Admin – Apr 19, 2024
Jasmin Bedir: Where are the real pilots?
Resist the AI conferences: "By all means, buy a ticket ... but don’t expect wisdom for yourself or your staff."
by Mediaweek Admin – Apr 15, 2024
