Tag
cookies
Showing 1 - 4 of 4 results
Opinion
We’ve seen this movie before: Advertising effectively as the cookie endures
We’re all better off focusing on what the consumer really wants, rather than the decisions - or repeated non-decisions - of tech’s biggest player.
by Alisha Buaya – Apr 30, 2025
News
'Google cannot be relied upon:' Industry reacts to third-party cookies backflip
"This move by Google only reinforces that we can no longer rely on legacy big tech to innovate and drive the digital marketing agenda."
by Jasper Baumann – Jul 24, 2024
Opinion
Gavin Lockhart: Death of third-party cookies might be delayed, but brands should act now
Australian businesses cannot be complacent, argues TRKKN's Lockhart, and instead need to get on the front foot.
by Mediaweek Admin – Apr 30, 2024
News
First party deterministic data is retail media's 'biggest superpower': Flybuys
Lauren Dulhunty also told Mediaweek: "I would love to see data cleanrooms become the norm, and almost be baked into everything that we do."
by Talon Admin – Mar 8, 2024
