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Creativity

Showing 1 - 5 of 5 results

The AI ‘sameness’ crisis has a new challenger: meet Flint
AI

The AI ‘sameness’ crisis has a new challenger: meet Flint

Springboards launches Flint, a divergence AI model built to destroy creative sameness and deliver wild, new ideas.

by Duane HatherlyApr 14, 2026

No more 'shiny toys': Yahoo's Maddie Basso rips up the playbook
Features

No more 'shiny toys': Yahoo's Maddie Basso rips up the playbook

She’s the ‘bleeding purple’ Yahoo exec who wants to banish ‘rinse and repeat’ strategies.

by Duane HatherlyDec 5, 2025

Forget being seen. Be felt. In advertising, visibility is important but overrated. We need to talk more about feeling. Deep down, gut-level feeling
Opinion

Forget being seen. Be felt. In advertising, visibility is important but overrated. We need to talk more about feeling. Deep down, gut-level feeling

Dave Jansen from Connecting Plots is picking a fight with the robots. He makes the argument for human-centered creative. "Nobody cares about a message unless it punches them in the feels."

by Talon AdminOct 7, 2025

The Ideas Bodega's Nicole Velik on the Importance of Stupid Ideas
Creativity

The Ideas Bodega's Nicole Velik on the Importance of Stupid Ideas

Nicole Velik: "Every organisation needs to have people who will protect ideas".

by Mediaweek AdminFeb 13, 2024

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