Creator economy
Showing 1 - 10 of 12 results
MrBeast searches for CMO to build a ‘serious commercial machine’
Aussie creator expert say the move signals a defining moment for the creator economy.
by Vihan Mathur – Apr 20, 2026
'Added at the end': Why brands still struggle to build influencer marketing properly
The biggest missed opportunity? The late introduction of creators into campaign planning.
by Vihan Mathur – Mar 24, 2026
SXSW 2026: creativity, creators and the death of internet fun
Has the internet been optimised to death? Convo Media’s CEO Monique Harris reports from SXSW 2026.
by Duane Hatherly – Mar 17, 2026
Streamers are driving youth culture but Australian brands reluctant
“That's where the opportunity is for brands that want younger audiences.”
by Vihan Mathur – Mar 16, 2026
Why the creator economy is a defining economic shift for women
From ‘mummy bloggers’ to media powerhouses, women are redefining the creator economy by building viable, scalable businesses.
by Mediaweek Admin – Mar 4, 2026
'The genie is out of the bottle': Agentic AI enters influencer economy
Fabulate’s Nathan Powell explains how agentic AI are reshaping creator marketing in 2026.
by Vihan Mathur – Mar 2, 2026
The rise of ‘human premium’: Why mid-tier creators dominate 2026?
Performance data across millions of posts is revealing a clear recalibration in how marketers assess creator tiers.
by Vihan Mathur – Feb 26, 2026
CMO Spotlight: AiMCO's Patrick Whitnall on why the creator ‘Wild West’ is dead
The AiMCO Managing Director discusses the evolving creator economy, and the impact of AI.
by Duane Hatherly – Feb 26, 2026
Amplify launches Amplify Live to take digital creators beyond the feed
Amplify Live will feature a line-up of comedy, lifestyle and food creators.
by Vihan Mathur – Feb 23, 2026
Snap proves Gen Z will open their wallets for the right digital experience
It's being powered by more than 25 million paying Snapchatters globally.
by Natasha Lee – Feb 19, 2026
