data
Showing 1 - 10 of 11 results
More data, more confusion? It’s time to figure out what’s going on with measurement
A perfect storm of factors has led to this untenable landscape of measurement complexity.
by Alisha Buaya – Feb 25, 2025
Streem insights reveal the biggest news stories of 2024
From the political twists of the US Presidential Election to the drama of the Paris Olympics and debates on nuclear power, 2024 was a year of stories that captivated Australia.
by Emma Shepherd – Dec 6, 2024
'This is a big change that's coming straight to their face': ADMA's Sarla Fernando on getting marketers ready for privacy reform
"Marketers don't need to be lawyers, but they need to feed into the framework that a company will develop to meet the reform and be compliant."
by Alisha Buaya – Aug 29, 2024
ADIA launches certification program to combat cybercrime
The program will be delivered through the ADIA Academy and aims to support the need to mitigate risk and maintain trust in a time of rising cybercrime activity.
by Alisha Buaya – Jul 17, 2024
Honeycomb Strategy: Aussies prioritise personal data security
"To successfully navigate data privacy, brands need to be proactive, transparent and prepared."
by Alisha Buaya – May 31, 2024
1 in 10 Australians switched brands in response to data breaches: Dentsu report
A quarter of respondents had their data stolen with malicious intent. Dentsu said this proves brands must earn and maintain trust.
by Alisha Buaya – Mar 26, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
"Very hard not to grow" Guideline SMI predicts growth for Australian ad market in 2024
A soft start to 2024 will shift with the market set for a strong second half.
by Mediaweek Admin – Feb 23, 2024
Guideline SMI's Jane Ractliffe predicts "vibrant" year for media
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
by Mediaweek Admin – Feb 15, 2024
As the cookie departs, are brands and agencies sleepwalking into a privacy nightmare with tags?
Chris Brinkworth: "Instead of sleepwalking into privacy pitfalls, agencies and brands need ethical data and tag governance".
by Mediaweek Admin – Jan 11, 2024
