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HypeAuditor

Showing 1 - 10 of 14 results

Fighting fraud, rise of nano influencers and Instagram on top: HypeAuditor reveals trends of 2024
Social Media

Fighting fraud, rise of nano influencers and Instagram on top: HypeAuditor reveals trends of 2024

HypeAuditor predicts the Influencer Marketing market size will reach a staggering USD $22 billion by 2025.

by Mediaweek AdminFeb 6, 2024

Global spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report
Social Media

Global spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report

"Marketers need to continue to be vigilant of the impact of fraud."

by Mediaweek AdminJan 18, 2024

Australians back the Matildas on the field – and on Instagram
News

Australians back the Matildas on the field – and on Instagram

The national team’s Instagram account generated an Engagement Rate of 11.87%

by Mediaweek AdminAug 22, 2023

HypeAuditor reveals how much influencers generated for Mother's Day campaigns 
Social Media

HypeAuditor reveals how much influencers generated for Mother's Day campaigns 

975 influencers shared a total of 1,577 social media posts about the annual celebration

by Mediaweek AdminMay 17, 2023

HypeAuditor finds Australian brands and influencers are still not disclosing partnerships
Social Media

HypeAuditor finds Australian brands and influencers are still not disclosing partnerships

Out of the 521,000 Instagram posts only 1,368 posts with brand mentions from 855 influencers had #ad or #sponsored

by Mediaweek AdminFeb 13, 2023

HypeAuditor report finds influencers impacted by fraud continues to decrease
Social Media

HypeAuditor report finds influencers impacted by fraud continues to decrease

The report provides an overview of the latest news from social media platforms most used by marketers

by Mediaweek AdminFeb 1, 2023

HypeAuditor launches free and custom media kits for influencers
Social Media

HypeAuditor launches free and custom media kits for influencers

HypeAuditor found that 98% of influencers believe media kits would help them secure more brand deals

by Mediaweek AdminDec 6, 2022

Brands to invest in influencer marketing despite economic slowdown, HypeAuditor finds
Data

Brands to invest in influencer marketing despite economic slowdown, HypeAuditor finds

Additionally, marketers will increasingly prioritise partnerships with gaming influencers

by Mediaweek AdminNov 16, 2022

Mega-influencers bleeding millions of followers, HypeAuditor data reveals
Social Media

Mega-influencers bleeding millions of followers, HypeAuditor data reveals

Only 60% of Instagram accounts are estimated to be real people

by Mediaweek AdminSep 19, 2022

Influencer marketing now a $16.4 billion industry, HypeAuditor finds
Agencies

Influencer marketing now a $16.4 billion industry, HypeAuditor finds

HypeAuditor measures an increase in profit by almost half

by Mediaweek AdminSep 16, 2022

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