IAB
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Omnicom Media Group COO talks programmatic transactions and challenges in the industry
• Phil Pollock also spoke about the future of programmatic buying and automation
by Alisha Buaya – Apr 28, 2022
Australian digital advertising grows $13 billion in 2021
• This follows slow growth in the industry in 2019 (5.6%) and 2020 (2.4%)
by Mediaweek Admin – Mar 1, 2022
IAB reports agencies embracing digital audio and podcast advertising
• It is being driven by the desire for operational efficiencies and flexible buying options
by Mediaweek Admin – Feb 22, 2022
Twitter Australia MD appointed as Chair of the IAB Executive Tech Council
• The IAB Executive Technology Council was launched in 2017
by Mediaweek Admin – Feb 1, 2022
Summer Series: IAB Australia and Ipsos explain new audience measurement deal
• Mediaweek looks back at the most notable stories of 2021
by Mediaweek Admin – Jan 4, 2022
Val Morgan and The Guardian win IAB MeasureUp Awards 2021
• The IAB Australia MeasureUp Awards were established in 2020
by Mediaweek Admin – Oct 28, 2021
Ipsos report gives insight into the consumer view of digital data exchange
• 70% of respondents indicated they were unaware of how online content providers make their money
by Mediaweek Admin – Oct 26, 2021
IAB Australia appoints Sarah Waladan as director of policy and regulatory affairs
• Waladan joins IAB Australia from Free TV Australia
by Mediaweek Admin – Sep 17, 2021
The IAB MeasureUP Awards entries are open for 2021
• There is no cost to enter, and multiple studies are welcome.
by Mediaweek Admin – Sep 9, 2021
IAB research confirms online shopping uptick with increased consumer expectations
• The Australian Ecommerce Report 2021 was conducted in June this year
by Mediaweek Admin – Sep 2, 2021
