IAS
Showing 11 - 16 of 16 results
IAS launches AI-driven brand safety and suitability measurement product to Meta
The expansion with Meta gives advertisers increased transparency into whether campaigns are appearing next to safe and suitable content.
by Mediaweek Admin – Feb 6, 2024
IAS whitepaper examines marketers and publishers responsibility in creating safe online environments
The study examined how the entire digital ecosystem can promote responsible media to protect consumers.
by Mediaweek Admin – Jan 11, 2024
IAS launches Quality Attention measurement product
The product predicts if an impression will lead to a business result, including awareness, consideration, and conversion.
by Mediaweek Admin – Jan 8, 2024
IAS expands partnership with TikTok to measure viewability and brand safety
• IAS will now be able to measure viewability, invalid traffic and app-level brand safety
by Mediaweek Admin – May 10, 2022
IAS Australian media quality report reveals rise in desktop video ad fraud
• The report highlights ad fraud, viewability, time in view, brand risk and ad completion rates
by Mediaweek Admin – Mar 31, 2022
IAS research reveals Australian use and perceptions of social media and in-feed ads
• Integral Ad Science surveyed more than 500 Australian social media users
by Mediaweek Admin – Feb 23, 2022
