IAS
Showing 1 - 10 of 16 results
IAS drops a flashlight into the murky waters of CTV
The Total TV tool from IAS helps buyers stop buying blind on premium streaming apps.
by Duane Hatherly – May 1, 2026
IAS brings brand safety to the TikTok wild west
Integral Ad Science has expanded its Total Media Quality coverage to include TikTok Search Ads.
by Duane Hatherly – Apr 22, 2026
Advertisers can now measure carbon emissions of their campaigns with IAS
Integral Ad Science has partnered with sustaintech platform Impact Plus to help advertisers measure the carbon emissions of digital campaigns alongside quality metrics.
by Tom Gosby – Jun 5, 2025
IAS reveals dynamics of the digital advertising landscape in Media Quality Report
Lisa Utzschneider: 'As digital media complexity accelerates, IAS remains steadfast in empowering our partners with the transparency, precision, and protection they need to succeed.'
by Alisha Buaya – May 26, 2025
Attention is the new conversion: Why attention beats viewability this EOF
'Marketers who prioritise attention, and not just viewability, will be able to demonstrate the effectiveness of their campaigns and their impact on consumers.'
by Alisha Buaya – May 20, 2025
IAS expands measurement partnership with Reddit to boost brand confidence
'This expansion provides advertisers with third-party campaign insights backed by trusted and transparent metrics.'
by Emma Shepherd – Apr 4, 2025
IAS releases Quality Attention Optimisation product and Social Attention measurement
Srishti Gupta: 'Quality Attention Optimisation brings a new, simple way for advertisers to action insights from their measurement scores to boost their results.'
by Alisha Buaya – Dec 19, 2024
Snap and Integral Ad Science partner on brand safety reporting solution
Snap said it is confident the platform provides a premium, brand-safe advertising experience.
by Alisha Buaya – Mar 28, 2024
IAS expands its Made for Advertising AI solution to drive efficacy across the programmatic buying process
The AI-driven site measurement and optimisation solution will be available globally beginning in Q2 2024.
by Mediaweek Admin – Mar 6, 2024
SeenThis adds IAS measurement in its platform
Marketers using the platform will be able to add IAS in the platform to measure video metrics of a campaign and its video creatives.
by Mediaweek Admin – Feb 14, 2024
