InfoSum
Showing 1 - 10 of 18 results
WPP revenue falls as Elevate28 push continues
WPP reported A$5.7 billion in Q1 revenue, down 4.0 per cent like-for-like, while maintaining its 2026 guidance.
by Mediaweek Admin – Apr 29, 2026
Forget big data. The future belongs to large marketing models
InfoSum’s Richard Knott argues that Large Marketing Models (LMMs) will reshape advertising by connecting insights across siloes, without moving or exposing data.
by Mediaweek Admin – Aug 6, 2025
InfoSum integrates with Amazon Ads to enable privacy-first audience targeting
InfoSum has announced a suite of new integrations with Amazon Ads, enabling advertisers to activate first-party data securely across Amazon DSP and Marketing Cloud.
by Tom Gosby – May 21, 2025
InfoSum expands into New Zealand with client partner appointment
Richard Knott: 'As our first locally based team member, he’ll play a key role in supporting our clients and partners as they adopt privacy-first data collaboration at scale.'
by Alisha Buaya – Apr 15, 2025
WPP acquires InfoSum
Mark Read: 'Bringing InfoSum into WPP is a major step forward for our data capabilities and the results we can deliver for our clients.'
by Alisha Buaya – Apr 4, 2025
First-party future: why Australian brands can’t afford to ignore data clean rooms
Lauren Wetzel: 'Data clean rooms enable brands to collaborate without compromising data control.'
by Emma Shepherd – Mar 21, 2025
ARN launches Data Match for first-party data integration
Vanessa Hunt: 'The ARN Data Match represents a pivotal moment in the evolution of data-driven advertising within the Australian audio market.'
by Natasha Lee – Feb 18, 2025
International Data Privacy Day: How Australians can take control of their data
Industry execs share their thoughts on the state of data privacy and what still needs to be done.
by Alisha Buaya – Jan 28, 2025
Infosum's Richard Knott: Why media agencies are adopting data clean room solutions
'The tide has firmly shifted toward the use of first-party data to drive marketing outcomes.'
by Mediaweek Admin – Nov 19, 2024
Adele Burke joins InfoSum as sales director of Australia and New Zealand
Richard Knott: "Adele brings with her in-depth media and marketing insight and experience, a proven track-record of delivering results for marketers and an exceptional network."
by Alisha Buaya – Oct 8, 2024
