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Tag

kantar

Showing 1 - 10 of 38 results

Ocean Spray reclaims ‘happy hour’ with 6am activation in Melbourne
Out-of-Home (OOH)

Ocean Spray reclaims ‘happy hour’ with 6am activation in Melbourne

The campaign builds on Ocean Spray’s broader Drink Different platform, which delivered a 26% uplift in brand consideration.

by Vihan MathurMar 30, 2026

Kantar identifies targeted technology as key to growth in 2026
Brands

Kantar identifies targeted technology as key to growth in 2026

What exactly is fundamentally changing how people interact with the world around them.

by Makayla MuscatNov 20, 2025

Netflix moves to new ad metric as platform hits 4 millions Aussie viewers
Streaming

Netflix moves to new ad metric as platform hits 4 millions Aussie viewers

The streaming giant is expanding ad tech, data and creative capabilities globally.

by Natasha LeeNov 6, 2025

Kantar warns brands: chasing clicks is killing long-term growth
Agencies

Kantar warns brands: chasing clicks is killing long-term growth

The study, features insights from Dentsu, Publicis, Havas and Sunny Advertising.

by Natasha LeeOct 23, 2025

YouTube now Australia's number one streaming video platform
Streaming

YouTube now Australia's number one streaming video platform

Kantar research ranks YouTube as Australia’s top streaming platform, as Google unveils new advertising tools at Brandcast 2025.

by Mediaweek AdminSep 11, 2025

Kantar’s Brand Blueprint Awards crowns Tinder Australia campaign for ‘Most Effective’
Agencies

Kantar’s Brand Blueprint Awards crowns Tinder Australia campaign for ‘Most Effective’

Kristen Hardeman: 'Our aim was to shift perceptions by showcasing Tinder’s trust and safety features in a meaningful way.'

by Alisha BuayaJun 26, 2025

Toblerone breaks the mould with News Corp Australia's Total News Experience
Publishing

Toblerone breaks the mould with News Corp Australia's Total News Experience

How luxury, storytelling and a distinct chocolate triangle delivered impact.

by Natasha LeeMay 19, 2025

42% of Australians avoid US goods amid tariffs: Kantar
News

42% of Australians avoid US goods amid tariffs: Kantar

Kantar’s latest Consumer Sentiment Barometer highlights shifting Australian consumer behaviours, with many moving toward local products in response to tariff pressures.

by Tom GosbyMay 15, 2025

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