Magna Global
Showing 11 - 17 of 17 results
MAGNA and Yahoo study finds media placement and creative work drive stronger ad effectiveness
"No amount of great media can perform well if creative is mediocre"
by Mediaweek Admin – Apr 19, 2023
IPG Mediabrands and MAGNA release data on Australian media in Media Responsibility Index
Lucy Formosa-Morgan: "The index provides invaluable insight for marketers making decisions re media spend"
by Mediaweek Admin – Mar 8, 2023
Meeting of the Minds: Magna's Lucy Formosa Morgan and Ashleigh Segalla
Formosa Morgan and Segalla showcase their diverse perspectives, thoughts and opinions
by Alisha Buaya – Mar 7, 2023
Magna Global Forecast finds Australia's advertising economy will reach $23.5 billion in 2023
The overall forecast revealed traditional media is resilient through economic uncertainty but that social media stalled
by Mediaweek Admin – Dec 5, 2022
Twitter research finds Australians turn to the platform to drive awareness around sustainability
The research explores the cultural conversations around sustainability and how it is discussed in Australia
by Mediaweek Admin – Oct 28, 2022
Magna forecasting ad revenue of $16b+ in 2017
Digital advertising is expected to grow by 13.5% this year
by Mediaweek Admin – Jun 16, 2017
IPG Mediabrands targets viewability and fraud with new initiative
IPG Mediabrands Australia is launching a media-industry initiative to focus on viewable and fraud-free delivery of digital media bookings
by Mediaweek Admin – Nov 5, 2015
