McDonald’s
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Media Roundup: China hits back at Australia, Pell stories removed, Macca’s ad axed, Musk and Zuck under fire, and Lattouf’s legal woes
See the top industry stories trending today.
by Natasha Lee – Feb 7, 2025
New Zealand's top 10 ads of 2024 revealed
Colleen Ryan: 'The human brain does a paradoxical thing, it favours familiarity but also alerts our attention to what’s new and different.'
by Alisha Buaya – Jan 29, 2025
Wieden+Kennedy sets up in Australia to service McDonald's win
'It's no secret that our love for McDonald’s runs deep.'
by Alisha Buaya – Jan 22, 2025
Feeling hot hot hot! A look at the summer campaigns that capture the swelter season in 2024
From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.
by Alisha Buaya – Dec 20, 2024
Uber One, Redbull, One NZ and McDonald's partner with Live Nation ANZ for Rhythm & Vines festival
Bridgette Walker: 'This year we’ve included even more opportunities to engage with thousands of festival goers, and be part of their memorable moments as they ring in the New Year.'
by Alisha Buaya – Dec 18, 2024
Snapchat tests Promoted Places on Snap Map with McDonald's
Martin Newman: 'We're always looking for innovative ways to engage with our customers and reach new audiences.'
by Alisha Buaya – Dec 17, 2024
McDonald's and Netflix bring the Dalgona Candy Challenge to life with the Squid Game Meal
Amanda Nakad: 'This collaboration gives our customers and fans the unique opportunity to step into the game and experience it like never before.'
by Alisha Buaya – Dec 11, 2024
McDonald's kicks off summer with 'Macca's run?' campaign launch via DDB Sydney and OMD
Amanda Nakad: 'It’s designed to drive trial of our exciting new Summer menu and we are thrilled to see it in market thanks to our agency village.'
by Alisha Buaya – Dec 3, 2024
McDonald's and Akcelo launch a 'Very Important Purple' campaign to mark the Grimace Shake release
Oskar Westerdal: 'With this campaign, we’ve captured the unfiltered excitement of the Aussie public and Macca’s own crew.'
by Alisha Buaya – Oct 4, 2024
Macca's launches AI-powered 'boot pursuit' DDB Sydney and Mango
"The leaps we’re seeing in AI are remarkable, writing Shakespeare, generating news, and now analysing Chicken McNuggets."
by Talon Admin – Jul 19, 2024
