Meredith Cranmer
Showing 1 - 7 of 7 results
From Madonna to Pinterest. What a tale of two Coachellas means for brand experiences
The real battle in experiential marketing is no longer reach versus scale - it’s presence versus performance.
by Natasha Lee – May 13, 2026
Curious Nation adds two hires as activation demand drives trans-Tasman growth
Christina Crawford joins as the senior producer in New Zealand, while Anna Smith has joined the Sydney office as an account manager.
by Vihan Mathur – Apr 7, 2026
Below-the-line spend surges but marketers can't prove impact
Just 2% of senior marketers are very confident in measuring return on BTL marketing investment.
by Makayla Muscat – Nov 25, 2025
Curious Nation launches industry barometer for activations in ANZ
Curious Nation has launched the first benchmark study in Australia and New Zealand to measure the effectiveness of below-the-line activations.
by Mediaweek Admin – Oct 1, 2025
The Ads That Made Us: Going with the flow, donut making time and celebrating the crazy ones
This week: Meredith Cranmer, Jeff Malone, Ewen Ling.
by Alisha Buaya – Aug 8, 2025
As algorithms kill wonder, brand experiences must reclaim our lost curiosity
Beneath the surface of our digital routines, the spark of genuine wonder still flickers, just waiting for brands to fan it into flame.
by Alisha Buaya – May 5, 2025
Because ANZ rebrands as Curious Nation
Meredith Cranmer: 'It's business as usual, just under a new name that captures our spirit of relentless curiosity, a behaviour that has fuelled our creativity from the very beginning.'
by Alisha Buaya – Apr 14, 2025
