Nielsen
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Media Roundup: Clive Palmer's ad blitz, Parties chase youth vote, AEC satire crackdown, Coates vs Sully and Mecca's love affair wanes
See the top industry stories trending today.
by Natasha Lee – Apr 28, 2025
The podcast boom continues ... but should creators build a brand or go solo?
Josh Butt: 'If there’s too much branding, you’ve got a problem. But if there’s not enough branding, the brand’s got a problem'.
by Natasha Lee – Mar 5, 2025
Nielsen Ad Intel 2024 Advertising Spend Report reveals nation’s top spenders
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay ahead of their competition.'
by Emma Shepherd – Mar 3, 2025
Food, Beverage, and QSR giants lead in advertising: Nielsen 2024 Food and Beverage report
Rose Lopreiato: 'The rise of social media spend shows that brands are keen to reach their audiences where they spend most of their time.'
by Mediaweek Admin – Nov 7, 2024
Commonwealth Bank was the highest ad spending financial service brand in FY23-24: Nielsen
CommBank was followed by ANZ and Westpac.
by Talon Admin – Oct 3, 2024
Drivers start their engines: Auto sector ad spend grew 8% over last 12 months says Nielsen
Electric vehicle media spend up sevenfold since 2021.
by Alisha Buaya – Aug 20, 2024
Nielsen reveals increased ad spend from education institutions
The $175.5m in ad expenditure from July 2023 to June 2024 includes an increase of 19% from May to June alone.
by Mackenzie Book – Aug 8, 2024
Youi tops adspend for insurance brands: Nielsen
The insurance sector invested more than $446m in advertising, a 6% year-on-year increase. Travel insurance grew 120% year-on-year.
by Talon Admin – Jun 6, 2024
Nielsen: Marketers don't feel equipped to implement end-to-end measurement
The gap in confidence and capability is pronounced in the APAC region, only 45% of marketers are confident in their ability to measure ROI.
by Mediaweek Admin – Feb 13, 2024
Harvey Norman top's Nielsen list of biggest spending advertisers in 2023
The Nielsen Top 20 list is calculated through analysis of advertising trends and spending between January and December.
by Mediaweek Admin – Feb 1, 2024
