Nielsen
Showing 21 - 30 of 144 results
Harvey Norman, Myers among top Black Friday ad spenders according to Nielsen
"One of the most competitive retail periods of the year."
by Mediaweek Admin – Dec 22, 2023
Nielsen launches the "industry's answer" to evolving Total TV system with eTAM VOZ
Olson-Keating: "The whole industry is another step closer to the holy grail of a single measurement standard for total TV."
by Mediaweek Admin – Dec 11, 2023
Linear TV still the dominant platform for advertisers in Asia despite 64% of viewers opting for streaming services
From January to October this year, US$107 billion in ad revenue was injected into Asia’s media industry
by Alisha Buaya – Nov 21, 2023
Nielsen ranks biggest-spending marketers with Harvey Norman and Maccas on top
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms
by Talon Admin – Nov 9, 2023
Nielsen launches cross-media measurement solution, Nielsen ONE, globally
"Launching Nielsen ONE Content and Ads globally helps us power a better media future"
by Mediaweek Admin – Oct 22, 2023
AFL vs NRL: Nielsen releases new data that dives deep into Grand Final fan behaviour
The new data reveals 25% of Panthers fans say they like to own a vehicle that is “aggressive-looking”
by Mediaweek Admin – Sep 30, 2023
Roundup: Nielson names new CEO, Kelsey Grammer returns, Coronation censorship revealed
Labor, Barbie, Harry Potter, News Corp
by Mediaweek Admin – Sep 15, 2023
Nielsen Ad Intel reveals Australia's highest spending advertisers
Rose Lopreiato: “Marketers are backing advertising as the best, most cost-effective way to connect brands with customers"
by Mediaweek Admin – Sep 7, 2023
Nielsen reports surge in tertiary education ad spend and prospective student numbers
Ad spend in higher education sector +25% YOY, Social media dominates ad spend
by Mediaweek Admin – Aug 31, 2023
Nielsen data reveals shifts in Australians' travel choices and the brands spending big to attract tourists
76% of Australians "display a keen interest in visiting new places"
by Mediaweek Admin – Jun 6, 2023
