OzTam
Showing 21 - 30 of 96 results
'We need to continue to push for systemic change': Media leaders on shifting the balance in the industry on International Women's Day
Lucinda Gemmell, Karen Halligan and Elizabeth McIntyre shared their thoughts on women in the media landscape.
by Alisha Buaya – Mar 8, 2025
Australians watch 15 billion minutes of broadcast content: VOZ data
Karen Halligan: 'BVOD and broadcast TV continues to reach a vast majority of the national population each week, with BVOD viewing particularly popular with under 55s.'
by Alisha Buaya – Feb 26, 2025
Karen Halligan named chair of UnLtd board
Halligan will focus on a more cause-centric approach to amplify industry collaboration for meaningful societal change.
by Natasha Lee – Jan 21, 2025
Seven Network tops 2024 ratings year, Nine dominates key demos, and 10 shines with younger viewers
Key insights for advertisers from the 2024 TV ratings survey year.
by Emma Shepherd – Dec 2, 2024
'We changed the way we engage with the marketplace': OzTam CEO on getting the industry on board with Voz Streaming
The discussion also saw Liana Dubois and Karen Halligan talk about the impact and application of having greater granular data on the creative process and where AI is in the VOZ and VOZ Streaming discussion.
by Mediaweek Admin – Nov 28, 2024
OzTAM to launch VOZ Streaming: A new era for programmatic BVOD trading
Karen Halligan: 'This launch aggregates BVOD inventory at scale and represents a significant innovation as we prepare for VOZ as a trading currency on 29 December 2024.'
by Mediaweek Admin – Nov 17, 2024
OzTAM to leverage Snowflake Data Clean Rooms for its VOZ Streaming solution
Karen Halligan: 'Data governance was non-negotiable, and following a thorough tender process, Snowflake demonstrated the best approach.'
by Talon Admin – Oct 3, 2024
Foxtel Media’s measurement move: Commentary from Mark Frain and Andrew Gilbert
“Richer, more accurate subscription TV data for clients who want a greater understanding.’
by Talon Admin – Sep 27, 2024
TV ratings: Foxtel lit a fuse 12 months ago, OzTAM explosion coming December 31
OzTAM’s Karen Halligan: ‘Unfortunate that Foxtel has decided to leave the primary measurement system.’
by Talon Admin – Sep 25, 2024
OzTAM unveils refreshed brand identity ahead of VOZ launch in December
The new branding includes an evolution of the OzTAM logo and imagery, along with updates to key products, resources, and assets.
by Talon Admin – Sep 9, 2024
