OzTam
Showing 31 - 40 of 96 results
TV industry and agencies prepare for 'hugely critical' transition to VOZ
Agencies have been frustrated with the delay, and say “the complexities around VOZ are regularly misunderstood and underestimated."
by Tess Connery – Jul 29, 2024
Media Movers: Zara Curtis, Gemma Acton, Doug Peiffer, Sophie Paterson and Olia Krivtchoun
Plus: Jade Clark, Zara Cobb, Luka Miller, Amy McCarthy, Luke Spano and Ezechiel Ritchie.
by Alisha Buaya – Jun 21, 2024
SBS On Demand joins VOZ Streaming
"Aggregating the scale of broadcasters’ BVOD inventory is more important than ever as we work towards Total TV trading via VOZ."
by Alisha Buaya – May 30, 2024
OMG's Kristiaan Kroon asks TV industry for 'more collaboration and less competition'
OMG would be interested in joining the Video Futures Collective if the opportunity is extended to media agencies.
by Alisha Buaya – Mar 13, 2024
Ipsos iris partners with OzTAM to integrate BVOD audience data
Media owners and agencies can view the incremental reach of BVOD audiences when added to web and app audiences.
by Mediaweek Admin – Feb 27, 2024
Media agencies will continue to trade TV using TAM until 2025 or VOZ Streaming launch
Agencies would not switch to VOZ as a trading currency until it achieves gold standard certification.
by Talon Admin – Feb 5, 2024
Where are the Sunday TV ratings? Welcome to day one of the VOZ Total TV era
The new VOZ Total TV data will rank the Top 30 programs for the previous night by national reach.
by Mediaweek Admin – Jan 29, 2024
Roundup: Kyle Sandilands on Australian Idol, Vince McMahon resigns from WWE, OzTam
Domain, TikTok, Disney, Margot Robbie, Netflix, Marcia Hines, Grant Denyer, Sports streaming in Australia booms
by Mediaweek Admin – Jan 29, 2024
New year, new ratings data from OzTAM: Big changes in TV audience measurement
Changes mean no TV ratings until after 11.30am daily, only national figures, reach is the new norm
by Talon Admin – Jan 23, 2024
Alone, Opt-out ads & ESG leadership: SBS' Adam Sadler and Kathryn Fink wrap up 2023
Sadler: "We are supportive of OzTam and VOZ, but we're also inquisitive and we are exploring avenues around the Video Future Collective."
by Talon Admin – Dec 7, 2023
