programmatic
Showing 1 - 10 of 14 results
Don’t be fooled: your ad budget might be funding AI slop
According to Jessica Miles of IAS, your ‘successful’ campaign could be funding a massive $5 billion AI slop scam.
by Duane Hatherly – Apr 2, 2026
The privacy pub test: Nine, WPP Media & FreeWheel on adTech evolution
With 65% of the open web untrackable, the media trade must pivot to protect privacy and reclaim our local audience data.
by Duane Hatherly – Mar 23, 2026
Foxcatcher strengthens Queensland expansion with senior programmatic hire
The strategic hire is designed to accelerate its partnership with Ryvalmedia.
by Natasha Lee – Feb 19, 2026
AI advertising needs balance, not blind automation
AI offers efficiency, but agencies risk losing control. Shai Luft argues for balance to keep strategic learning alive.
by Natasha Lee – Feb 10, 2026
Why bolt‑on AdTech AI tools are basically just lipstick on a pig
Andy Gilroy, VP APAC, Cape.io
by Duane Hatherly – Dec 3, 2025
How shocking Adalytics investigation reinforces Kargo’s commitment to transparency
The shock report claimed brands have unknowingly served ads on websites featuring explicit and illegal content.
by Mediaweek Admin – Feb 19, 2025
IAB Leadership Summit: Dr. Daniel Knapp on the future of programmatic and AI in advertising
'AI is no longer a buzzword; it’s table stakes.'
by Mediaweek Admin – Nov 21, 2024
Contextual and Connected: the future of programmatic advertising
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
by Mediaweek Admin – Mar 13, 2024
First party deterministic data is retail media's 'biggest superpower': Flybuys
Lauren Dulhunty also told Mediaweek: "I would love to see data cleanrooms become the norm, and almost be baked into everything that we do."
by Talon Admin – Mar 8, 2024
Brand advertising is essential for successful performance marketing, according to Yango
The agency has pivoted from a performance agency to a full-service media agency with digital and technology at the heart.
by Mediaweek Admin – Dec 20, 2023
