Rory Heffernan
Showing 1 - 10 of 14 results
From coffee runs to the C-suite: Lorraine Woods on the long road to leading Atomic 212°'s next chapter
Woods, who now sits firmly in the leadership ranks, tells Mediaweek about her journey to the top.
by Natasha Lee – Mar 23, 2026
Atomic 212˚ becomes first media agency foundation partner of Inclusively Made
It's the first media agency to commit to embedding disability inclusion across marketing and production.
by Vihan Mathur – Jan 14, 2026
Atomic 212° hosts Uluru conference on creativity and leadership
Atomic 212° brought more than 120 staff, clients and partners to Uluru for a three-day conference exploring insights, creativity, and storytelling.
by Mediaweek Admin – Sep 25, 2025
Receptivity over raw reach: Atomic 212° unveils new ad effectiveness metric
New research from Atomic 212° argues marketers must rethink attention metrics, highlighting where audiences are most receptive to advertising.
by Mediaweek Admin – Aug 21, 2025
Atomic 212° scores an ace with Tennis Australia
Rory Heffernan: 'Tennis Australia is such an important cultural organisation, and we are absolutely delighted to be given the opportunity to bring its world-class events and participation initiatives to life.'
by Alisha Buaya – Jul 8, 2025
Publicis Groupe ANZ acquires Atomic 212°
Barry O’Brien: 'The Publicis Groupe offering and their continuous encouragement to help our business grow was the compelling factor in making this decision.'
by Alisha Buaya – Jan 28, 2025
Atomic 212° acquires media division of KWPX
Barry O’Brien OAM: 'Our agencies have collaborated successfully on several clients in the past, so when the opportunity came up to make KWPX’s media arm part of the Atomic 212° family, we jumped at it.'
by Alisha Buaya – Dec 2, 2024
Atomic 212° adds paid search and SEO to existing remit with O'Brien
Rory Heffernan: 'We have a long and proud history with O’Brien and we look forward to continuing to deliver exceptional value together.'
by Alisha Buaya – Nov 29, 2024
Atomic 212° appointed to Chargrill Charlie's media planning and buying account
Rory Heffernan: 'We love this business and the Chargrill Charlie’s brand, which is ambitious, fun and engaging.'
by Mediaweek Admin – Nov 28, 2024
Atomic 212° appoints Rory Heffernan as CEO: 'I will continue to focus on innovation and how we best equip our clients and team into the future'
Heffernan will succeed Claire Fenner, who resigned earlier this month.
by Alisha Buaya – Oct 28, 2024
