Sharyn Smith
Showing 1 - 9 of 9 results
How a friendship forged two decades ago helped Lyndall Spooner grow 5D
Despite running seperate companies, there's never been any frenemy energy between Spooner and Social Soup's Sharyn Smith.
by Natasha Lee – Apr 13, 2026
‘Lack of joined-up thinking’ Marketers need to rethink short-term creator campaigns
Why many are still failing to integrate creator marketing into their wider ecosystem.
by Vihan Mathur – Feb 5, 2026
Major shift in search and consumer discovery highlighted by Social Soup
Sharyn Smith: 'Brands need to do the work to understand how they show up in social search.'
by Talon Admin – Sep 19, 2025
Social Soup launches new AI content tool
The new tool is designed to help creators and brands select the most effective content and drive better results.
by Talon Admin – Oct 17, 2024
19 Crimes Wine and Social Soup roll out new partnership
Social Soup and 19 Crimes’ three-part campaign will be carried out across four months in a creatively-led influence strategy.
by Talon Admin – Oct 4, 2024
Sharyn Smith: How user-generated content can generate more bang for your marketing buck
'UGC is not a new concept – it’s been around since the early days of social media – but it is really only shining now as a viable and effective alternative.'
by Mediaweek Admin – Sep 17, 2024
Social Soup promotes Cara Norris and hires Carolyne Gowen
Norris has been promoted to the newly-created role of head of growth and partnerships.
by Alisha Buaya – May 28, 2024
40% of people care most about relatable content: Social Soup
"What we are seeing is the evolution of social content from a commercial point of view."
by Alisha Buaya – May 17, 2024
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
