Snapchat
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Stories, spotlight, studio tools and specs: Snapchat unveils new offerings and updates at 2024 Partner Summit
Evan Spiegel: "We feel incredibly fortunate to serve over 850 million Snapchatters around the world, including the 100 million who have joined us since our last Partner Summit."
by Alisha Buaya – Sep 17, 2024
'We're not social media': Ajit Mohan on Snap as an alternative platform and the growing APAC region
"As a company, we've been rather coy for the longest time about calling out why we are different."
by Alisha Buaya – Jul 2, 2024
Snap Inc. sales lead Matt Coote departs after eight years
Ellie Rogers left the business in May after a year in the ANZ sales director role.
by Talon Admin – Jun 26, 2024
CANNESPRESS Day 4: Kate Cronin, Kate Jhaveri, Mustafa Shamseldin, Rick Astley and Lollicop
SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the Palais and on the boardwalk.
by Mediaweek Admin – Jun 22, 2024
Snapchat and Gelato Messina team up for Mates Day brand campaign
"Snapchat has always been different to social media, giving our community fun and creative ways to stay connected with their real friends."
by Alisha Buaya – May 7, 2024
McDonald's and DDB Sydney revive 1987 Big Mac promo, 'passing the baton of the chant between generations'
The new version of the promo is in partnership with Snapchat, marking the platform's first-ever AI-charged, voice machine learning campaign in Australia.
by Talon Admin – Apr 17, 2024
Brands seek honesty over creativity and charisma: Snapchat and MAGNA
The study found creators who routinely shared personal experiences and engaged with their audience's comments were perceived as honest and authentic.
by Alisha Buaya – Apr 8, 2024
Snapchat launches new brand campaign, "Less Social Media. More Snapchat"
The campaign features a TV spot premiering during the 66th Annual Grammy Awards in the US.
by Mediaweek Admin – Feb 5, 2024
Snapchat names top AR campaigns of 2023 in Australia
Haran Ramachandran: "Joy, irreverence, and spontaneity."
by Mediaweek Admin – Dec 13, 2023
Ogilvy introduces "Drives you Cravey" platform to reengage wildbean cafe customers in AUNZ
Kristal Knight: "We tapped into the wandering minds of hungry commuters."
by Mediaweek Admin – Dec 8, 2023
