Specsavers
Showing 1 - 10 of 19 results
Specsavers turns Australia’s longest street poster into a vision test
The installation spans 95.45 metres along Swan Street in Richmond.
by Vihan Mathur – May 1, 2026
Specsavers brings ‘Should’ve gone to Specsavers’ to netball in Foxtel Media deal
The campaign features two TVCs built around humorous, relatable netball scenarios.
by Vihan Mathur – Apr 17, 2026
How Specsavers and News Australia turned a public health crisis into a 252% traffic surge
A dementia awareness play that moved Australians from vague anxiety to hearing checks.
by Natasha Lee – Mar 11, 2026
Specsavers launches integrated Audiology campaign across ANZ
The brand says the category has remained one of its “best kept secrets.”
by Natasha Lee – Jan 27, 2026
nib links with Specsavers Audiology to make hearing care more affordable
The network has screened more than eight million Australians to date.
by Vihan Mathur – Jan 16, 2026
Home and Away finale proves Summer Bay is still adland's hottest postcode
Katie Finney: 'You want to be true to Summer Bay so it doesn't seem like we’re forcing a brand in.'
by Natasha Lee – Nov 19, 2025
Specsavers launches highly-anticipated new OOH campaign with 170-metre long billboard 'printing error'
Specsavers has unveiled a new out-of-home campaign, featuring a deliberate 'mistake' on the Southern Hemisphere’s largest billboard.
by Mediaweek Admin – Sep 25, 2025
Specsavers appoints Ogilvy PR across Australia and New Zealand
The appointment sees Ogilvy tasked with strengthening Specsavers’ presence in both markets.
by Natasha Lee – Sep 22, 2025
Elton John's eyewear now as big as a bus in 3D outdoor campaign for Specsavers
Specsavers has debuted its first 3D digital out-of-home campaign in Australia, teaming up with QMS to showcase the Elton John Eyewear collection at Emporium Melbourne.
by Mediaweek Admin – Sep 3, 2025
I’m With Who? Allianz's scores big with Avril Lavigne ad but audiences struggle to recall brand name
Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured attention.'
by Alisha Buaya – Jul 15, 2025
